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Meet Alex Clough

Today we’d like to introduce you to Alex Clough.

Thanks for sharing your story with us Alex. So, let’s start at the beginning and we can move on from there.
I was a little girl who loved fashion and I never grew out of that! I learned about stylists and what they did in about 7th grade and my mind was made up that that was what I wanted to do. In 2014, I packed up five large suitcases (one full of shoes) and flew to Los Angeles, to attend FIDM. Studying Visual Communications, I learned about everything from window design to interior design to running fashion shows and gallery openings to the work of the fashion stylist.

Once I graduated in 2016, I began working in retail where I got my first real-life “styling” experience — learning what works on different body types and learning different garment cuts and fits. I wanted to get more involved in the industry and so I took a job managing a PR and Studio Rental showroom where I met fashion stylists and people in the entertainment industry and made connections. When I decided to leave that management position, I already knew people I could ask to assist and learn from first-hand about styling for clients. I joined many online networking groups and took every opportunity that came my way to style and build my portfolio. I was able to start my own styling business, AlexClough.Style, in 2018. Now I am doing what I love and most times, it just doesn’t feel like “work”.

Congrats on the launch of the styling business.  You’ve come a long way from just learning about stylists in seventh grade. We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No, it has not been a smooth ride – I think all journeys should have some bumps in the road though because that is how you learn. For me, while I was in retail, I felt stuck, I didn’t think my dream was ever going to happen. Luckily, I had/have very supportive people in my life who pushed me and kept my hope alive so that when the opportunity to get into the industry arose, I felt prepared.

Also, early on, I realized how inconsistent and unpredictable jobs can be (it’s either feast or famine) and I found that not only do you have to do great work on your current gig but you have to also be constantly searching for the next one.

The feast or famine dynamic is definitely tough to manage.  What else should we know about the company?
My company, AlexClough.Style is an umbrella for all the ways I can expand my work and creativity. As of right now it is just me, owner and stylist. I do all of the behind the scenes business paperwork and accounting (with assistance from my dad), to scouting for new jobs to pulling garments and styling all aspects of the project.

To date, I have done of photoshoots for a variety of print and online media in the fashion, entertainment, and business industries, as well as styled for numerous music videos, and dressed clients for a range of appearances from red carpet to media events to casual events.

I believe what sets me apart is that I like to and can work with everyone – from models to actors to musicians. I truly put them and their interests first. I also believe in every look being a group effort – I like to work with the whole team: the MUA; hairstylist; artist/talent; photographer; and PR. I believe with everyone involved and combining their expertise, we can create the best art. Now as far as the fashion, I believe I keep the integrity and authenticity of the talent, but I push my clients outside their comfort zone, to truly create a look that is statement-worthy. I believe that’s what fashion is – it’s a way to show who you are but also to push the limits.

What were you like growing up?
I was always making something or creating something. I remember when I was young my parents got me an adjustable mannequin and I would take my bathing suit wraps and pin them up and make different sorts of dresses all day long…pretending to be the next big designer with a new gown…. trying to imagine they weren’t hot pink and neon green, but rather glamorous chiffon and silk.

Then I also remember my dad and I going to Joann’s Fabrics and finding a pattern we liked, turning our pool table into a cutting table, and sewing a Tinker Bell costume for an 8th grade Halloween party with help from “Sewing for Dummies”. We made a couple of other pieces before we realized that we both don’t really like being behind a sewing machine for so long.

Contact Info:

Image Credit:

Model: Don Benjamin / Photographer: Chanelle Barona
Actor: Paul Karmiryan / Photographer Ariya Emory
Model: Jimmy Q / Photographer Jentrie Bentley
Actor : Gianni Paolo
Actress: Kat Barrel
Actress: Haley Pullos

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