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Meet Alex Bowers and Brendan Bennett of Click Track

Today we’d like to introduce you to Alex Bowers and Brendan Bennett.

Alex and Brendan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We have two stories to tell. One involves our digital product and the other is our monthly event that we host in several locations throughout LA.

We saw the need for better education when it comes to music and the live music industry. There are facets of the industry that not a lot of people know or teach, but many are expected to know. In January 2020, we released the first of twelve online courses that will teach people different aspects of the live music industry. Our first course is called “Playback,” and walks the learner through what it takes to program tracks to play in a live show. Tracks are the “fake” sounds that you hear coming from the speakers, like say drums, when there is no drummer actually on stage. A playback engineer can control things from those sounds to visuals, lighting, and even pyrotechnics! We wanted to share the knowledge and experience that we have doing those things with artists and engineers who are lost when it comes to putting together a great live experience.

We have also seen the need for a music “community” so-to-speak. In places like Nashville, singers and songwriters and producers get together to watch and support each other often at places like the Bluebird Cafe. There isn’t a lot of that going on in LA (a few for sure, but not a lot). Networking happens, and “jamming” happens, and “showcases” happen, but not altogether in the same place and evening. We were fortunate enough to create a relationship with a spot in DTLA called Limerick’s Tavern, and they let us come in and take over the main room on the third Wednesday each month to do all of the above. We showcase two to three amazing local LA performers and then open the floor up to people who bring their instruments to come up and play with people that they’ve never met before, by playing unplanned improvisations. All the while, people are able to network and meet new people in the industry. We were also able to start a second one in Chino Hills, right before the Corona Virus stopped everyone in their tracks.

Once the health crisis began, we decided that we couldn’t just stop like most of the world. We wanted to continue to support and create community with the artists and performers in our network and continue to build on that foundation. Since Wednesday, March 25th, we have done a weekly “virtual” showcase via Zoom every Wednesday evening. We showcase four to five artists and try to raise money to support them on lost gigs and sessions. Literally 100% of donations go right to them, and we don’t keep anything at all. Our goal with Voyage LA is to spread the word about these showcases and get more of an audience and support for these amazingly talented artists that come in each week.

You can find out more by following us on Instagram. Our product page is @clicktrackus or www.clicktrackus.com, and we are offering 50% off of our course for anyone who wants to learn and save a little money in this time when the economy is hit so hard. Just for signing up, anyone can get three free lessons.

Our informational page regarding the showcases is on Instagram @downtownjamla and we post all information on there. We are also always looking for new artists and performers, so reach out to us if you’re interested and help us build the supportive music community that we all need during this time!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
So far, we’ve felt incredibly fortunate to have the friends that we have. They are all so talented! We have an amazing videographer, J, who has given his time because he believes in these products and events. He filmed and edited our whole product, and comes to each event and films the artists and creates amazing visuals for them. We have talented friends that are performers and come out to each event and perform and give their time for free.

The biggest challenge with the product has been marketing and finances. Securing the investment to continue to grow the product and get it in front of the people that need to see it and would benefit from it is tough. As far as the showcases, getting people to come out for the in-person event, or even click on the link to watch the show, is tricky. You would think with all the extra time we have that people would want to come and support artists and performers, but it can be tricky getting people to stick around, or even enter in the first place.

One more challenge is having a team. To make this into something bigger. It’s difficult to run every aspect of the company and the events between just the two of us while we juggle our own jobs, lives, family and schedules.

So, as you know, we’re impressed with Click Track – tell our readers more, for example what you’re most proud of and what sets you apart from others.
For the product, we are really excited about putting the knowledge and ability to create an amazing live experience into the hands of the actual performer/artist. In other words, we are fully empowering people who want to know the ‘how’ of it to dive as deep as they want, while saving the cost of a college course or curriculum that may or may not even offer the relevant knowledge that we are.

As far as the showcases, we are one of the only, if not, the only showcase that doesn’t charge to come in, is all-inclusive, and has both an organized showcase and an open time for musicians to play with and meet new people. We are also pretty cool people!

So, what’s next? Any big plans?
As far as the product goes, we would love to gain the resources to get this product and company out in front of more people to empower them to learn and do new things with their live shows. We have eleven more courses, that will have a significant cost to produce, and need the investing and personnel to do that.

With our showcases, we will keep them virtual, for now. We are looking forward to getting more exposure and more people to come in and support our local music community. We are also considering teaching and helping people up their game in live-streaming. It’s a skill that not a lot of people have put stake in because it wasn’t necessary prior to the health crisis. We feel like we have a pretty good grip on the flow and use of the technology that most performers and artists have in their apartment (or that Amazon can deliver quickly), and we are all about sharing that and helping people do the best that they can do.

Pricing:

  • Our course usually costs $100, but as long as the health crisis is going on, we are offering 50% off.
  • The showcases are free to attend, but we try to encourage audience to give a $5-10 donation to support the performers.

Contact Info:

Image Credit:
(9128- Downtown Jam Logo), (9129- Michelle Ray), (9130- Alex Bowers, Effie Passero, Jesaiah, Shea, Brendan Bennett), (9132- Macey Estes), (9133- Sabol), (9134- Click Track Logo), (9136- Brendan Bennett, Alex Bowers)

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