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Meet Alessandra Tanoue Shirley of HereNow CBD in Culver City

Today we’d like to introduce you to Alessandra Tanoue Shirley.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m the founder of HereNow CBD, a wellness company created with the goal of providing everyone, especially women, with highest-quality, responsibly-sourced, organic CBD products. I have seen for myself the positive impact CBD can have on our daily lives, and my passion is creating a supportive and caring environment for people seeking a natural pathway to better health.

I come from a small town in Brazil where I grew up very connected to nature, so I have always prioritized finding health and wellness in natural sources. I am a mom of two, and when my daughter was about ten months old, I started having panic attacks that would prevent me from living my life to the fullest. After muddling around with pharmaceutical solutions that never felt right for me, a friend suggested I turn to CBD to alleviate my anxiety. I loved that CBD was a natural solution, and I can truly say it changed my life. In the process of becoming a fan of CBD, I became a better version of myself.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
After working for a decade as a software engineer, with a business brain and being a risk-taker, when a friend suggested a CBD business, I dove right in. I decided to pursue my passion for natural wellness, and 18 months ago started HereNow CBD. I partner with a trusted longtime friend who has been organically farming and manufacturing CBD for years. HereNow CBD products are truly the best in the business. It has been a challenging endeavor, and a learning curve, from getting a sales license, filling for trademarks, labeling, shipping, even getting a cannabis consulting license, but I am so deeply invested in this company, and feel that the work I do is helping to improve lives. There’s really no better feeling than that!

So let’s switch gears a bit and go into the HereNow CBD story. Tell us more about the business.
I am proud to say that all HereNow CBD line of products is pure and simple and provides highest-quality, responsibly-sourced, organic CBD wellness. I love educating my customers about the positive impact CBD can have on their daily lives, and helping to guide them on their wellness path, and this is a big part of the company’s mission. I am proud I am able to share my own experience how CBD changed my life, and I want to help others too.

I have a wide variety of products that are designed to help you stay active, patient, balanced and whole. What sets HereNow CBD apart from others is the quality and purity of the products. Our certifications speak for themselves – certified organic clones, certified organic seed, certified organic farms, certified organic plant material, certified organic extraction, and ISO Certified 9001, all kosher and gluten-free and processed in an FDA registered facility.

Has luck played a meaningful role in your life and business?
I feel so fortunate for my large group of friends and contacts in the Los Angeles area, including my beautiful Brazilian community here. It is through this strong support system that I was able to kickstart my business and grow it into a success, and I couldn’t be more grateful.

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