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Meet Alejandra Madrigal-Aviña

Today we’d like to introduce you to Alejandra Madrigal-Aviña.

Alejandra, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started originally as a stage manager in theater. I always liked theater and art, and I loved art as a kid so I naturally navigated toward that. And I liked art in stage and music and dance and theater felt like a perfect fit. But I never saw myself on stage, I liked to forge it from behind so I worked as an assistant director and stage manager for all of high school. Then I got to college and realized that stage management is more paperwork than it was fun collaboration so I didn’t but loved it as much. We were put into some design classes and I found costume design through there and everything else came very quickly.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There have been clear struggles. Many just internally, making the decision to freelance coming from an immigrant minority family is terrifying. And I just always heard my parents saying “you’re not gonna make any money” and they are wonderful and amazing and have always supported me but it’s scary. There have been other struggles with people but that’s everywhere. In the end, all any of us want to do is make a story about people and that’s ultimately all about empathy. And I feel that’s where I relate the most.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am a costume designer working freelance in the Los Angeles area. I create characters with the production team through costume. That can include sketching, painting, constructing, sourcing, renting, buying, anything needed to create a person living in the narrative.

I love being on set and collaborating with others, that’s my favorite part of the job.

What were you like growing up?
I always a little shy, timid in some respects but really interested in sports and art. Very tomboyish.

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