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Meet Alberto Lugo

Today we’d like to introduce you to Alberto Lugo.

Hi Alberto, so excited to have you with us today. What can you tell us about your story?
I have been in love with music for as long as I can remember. I originally wanted to be a professional pianist, but it was not until I came in contact with an after-school program at my middle school called Building Beats.

Building Beats was the new set of keys that unlocked the buried treasure of music production. Those one-hour workshops full of playing and syncing loops together were never enough time for me. I developed a compulsive desire to grab any computer, log onto Audiotool.com (which was my beginner DAW), and lose track of time exploring the software beyond what we covered in class. Fixated on the screen of my computer, I tuned out of the world completely. My mom’s announcements of dinner and the need to eat were dismissed from my mind, as the need for creation became my source of food; my addiction, the only thing that could satiate my hunger.

I carried that same relentless ambition throughout high school and ended up DJ’ing across several venues and companies in New York City, including The Metropolitan Museum of Art, LinkedIn, Pier Sixty, New York Fashion Week, and the Nordic International Film Festival at the Fotografiska Museum.

By my first semester at NYU’s Clive Davis Institute of Recorded Music, I was offered a publishing contract with Today Is Vintage as a music producer and songwriter. As of last month, the label flew out all of its music producers out to Mexico for a songwriting camp where I worked with the likes of DJ Pain 1, Wizardmce, Francisco! YugoGetIt, Virgin Miri, and Isac Cederborg – all incredibly talented.

I feel blessed with the opportunities that have fortunately come my way and am incredibly grateful to be a part of such an amazing team. I cannot wait to see what happens next in this chapter of my career…

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Despite the fear-mongering of those who wanted me to pursue a more conventional path, music could never be just an option or hobby for me. Hunger for my musical future kept me up several nights long after my DJ gigs, anxiously lying on my bed praying to God that my sacrifices will pay off. Yet during these times of worry, music comforted me like an old friend, reminding me of the virtue of patience. With every note, chord progression, and melody, I became the architect of my sound, unearthing music’s intense power of expression.

As I grappled with my both mother’s unexpected battle with breast cancer and my parents’ divorce, music became my catharsis; a personal diary for my thoughts, a voice to my life experiences, and the foundation of my burgeoning brand. My journey through healing was the evolution of my musical trajectory, going from a bedroom producer to an artist. By pouring out my creative spirit and touching the hearts of others, I realized that music was the true native tongue of my heart, allowing me to communicate in ways I have never done before. As my heart’s language continues to evolve, my life’s purpose turned into taking listeners around the globe on a musical odyssey through the language I know best; turning naysayers into fans.

Can you tell our readers more about what you do and what you think sets you apart from others?
Throughout my music career, I have always been known for adding an electronic flavor into my creations. I think it’s always difficult for me to pinpoint exactly what it is I create because I simply love creating all types of music – from disco to R&B to Dominican Dembow. I also love to envelop and bring the listener inside my music through subtle soundscapes that I believe distinguish my music from “just a beat” to an entire composition.

If you had to, what characteristic of yours would you give the most credit to?
One of my biggest strengths as a music producer is having the ability to contribute to any session. I feel like I understand music deeper than just a genre but an emotion, a feeling, a thought. One day I may create the saddest piano piece, and then the next day I’ll create a distorted-experimental-hyperpop beat. If there’s one thing I’ve learned so far, it’s that music is not meant to be created within a “box.” The goal is to create something that accurately expresses me as a human being, allowing the music to be a physical manifestation of that self-expression.

Contact Info:

Image Credits
Sheldon Lewis, Moriah Ziman, Pontus Höök.

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