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Meet Albertina (Alby) Chu of Puzzle Workshop in Orange County

Today we’d like to introduce you to Albertina (Alby) Chu.

Albertina, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Our founder team worked together at Blizzard Entertainment, making games such as World of Warcraft, StarCraft, and Diablo. And after work, we spent a lot of time together playing board games, video games, and of course, doing Escape Rooms together. After each Escape Room, we’d go to a coffee shop and talk about all the things we liked and didn’t like about a room. So finally, we thought to ourselves, “How cool would it be if, instead of just talking about other people’s escape rooms, we designed and built one ourselves?” The idea to translate our passion for games into a physical escape room was a unique and rewarding challenge. Could we take all that we had learned in making and marketing digital video games, and translate that to making a real world escape room? It was a challenge that we were eager to tackle. And two years later, with three escape rooms and a corporate game for larger groups in operation, we couldn’t be happier with the results.

Has it been a smooth road?
The beginning was definitely a little scary. There was always this sense that, “If we build it, they will come.” That’s not the case at all! Word of mouth isn’t something that happens instantaneously. I remember going to Bar Trivia nights, just handing out flyers as I figured people who were into trivia might be into escape rooms. During those early days, when the phone rang, we were so excited if it was a customer. And really bummed if it was someone trying to get us to switch our cable provider. This was always a labor of love for us, so we were always a bit sad when the room was ever without a customer because we truly wanted (and still want) to share our passion and our rooms with as many people as possible.

We’d love to hear more about your business.
Puzzle Workshop Escape Room is definitely about high quality game design. Our team has over two decades of experience making some of the most popular games of all time. Generally, feedback from our customers has been, “I’ve done over 50 escape rooms, and I’ve never seen a puzzle quite like that!” I think each Escape Room has its own hook or claim to fame, and I’m particularly proud of the making even the most hardened escape room veteran go, “Well, that’s new!”

Is our city a good place to do what you do?
Southern California is a great place for Escape Rooms. There is so much talent in terms of actors, video production, game design and development, set design, etc. That being said, there are a ton of escape rooms in the area, so if you want to start one, figure out what you’re going to do to make your rooms stand out.

Pricing:

  • $32/person for any of our three escape rooms (Secrets of the Illuminati, Trapped in Time, CSI: Hollywood)
  • $35/person for our large format team-building offering (Trail of the Hope Diamond) with a minimum of 25 people

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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