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Meet Alana Bell of Boss Essentials in Mid-City

Today we’d like to introduce you to Alana Bell.

Alana, please share your story with us. How did you get to where you are today?
I started Boss Essentials in 2018 after the birth of my daughter. I was rock bottom broke and decided one day that I would learn how to make logos to get a little extra cash. I was completely unaware of the demand behind my services and started gaining recognition a little soon after starting up. I went through my fair share of struggle and decided to close the business down for a year. Although I dealt with trials and tribulations along the way, today we are open, flourishing, and doing business as a legally founded LLC.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The path of becoming has not been a smooth road whatsoever. I started plenty of businesses before Boss Essentials, which failed, but in turn I realized that entrepreneurship was a passion that I had to pursue. Aside from chasing the American Dream, I fought personal battles during my journey as well. The fight for a better future didn’t spark when I became a mother. If anything, becoming a mother enhanced my drive to change my life. The need for change sparked during my early years of childhood when I had to watch the head of our household become incarcerated. I dealt with homelessness at young age because my mother struggled raising three children on her own. I watched my elders put their dreams aside to make pennies on the dollar. I tuned into my environment and decided that I was going to break my family’s generational curse by any means necessary.

We’d love to hear more about your business.
Boss Essentials is a creative ad agency, headed in the direction of becoming a non-profit organization that provides a great deal of information about the elements needed to create and scale a business. We pride ourselves on creativity, critical thinking, and digital literacy combined. Not only do we identify solutions to our client’s problems, we also provide blueprints that lead them in the direction of limitless generation.

As a company, I would have to say that I am most proud of the impact my business leaves on the clients that have entrusted us with the task of establishing their brands. I have seen that the advice given is being taken and is creating positive outcomes for their businesses. Many people think that as a business owner, the sole purpose is to make money. I feel that the sole purpose is to create change and to build a better future for later generations.

What were you like growing up?
I grew up the oldest of three children, so I guess you can say that being the boss was always my nature. As a kid, I always had to take a leadership position, and have also always been a servant to others, in a respectable sense. Always wanting to help and always having the need to fix things. My favorite make believe game to play as a kid was school. I would be the teacher, and my siblings or stuffed animals would be the students. I feel that I’ve always been an outgoing, interactive, yet spiritual being. Fast forward to today, and I feel like my childhood is a mirror image of the woman and entrepreneur I’ve grown to be. My business is definitely a reflection of my childhood imagination.

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