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Meet Aisha Curry of Powerology™ Institute in The Valley

Today we’d like to introduce you to Aisha Curry.

Aisha, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It all began in 2009 when I’d like to say, “I found my voice.” I published my first book “Pretty for a Black Girl, Compliment or Insult?” in 2009 while I was living abroad in Italy. A few weeks after I arrived home in Central California my book had then gone, what we call today, viral. I started receiving tons of emails from young women sharing their stories and asking me for my advice. I honestly didn’t know what to do with everything that was coming at me. Eventually, I decided to invest in myself and I became a Certified Life Coach. By this time, I had written my second book, “The MisEducation of Love” and had many speaking engagements at churches and non-profits centered around girl/women empowerment. I also put together a women’s empowerment tour which I had never seen done back then. We had two female vocalists and two motivational speakers, it was really a dope show. I still have yet to see anything like what we were doing back then to date. Although all this seemed to “just happened,” it was all within my God given purpose. Helping people see their Value and Power was what I was called to do.

Life has a funny way of coming full circle. Before any of this began I was enrolled in college to become a Psychologist. Then my brother committed suicide. I went through a powerless stage of life, but birthing my book opened those doors of self-empowerment in ways I had not even imagined in a very nontraditional form. For that, I am most grateful for.

As my coaching clients grew, I opened up my private practice and things got real. I had to learn every facet of business. I then invested in a Mastermind program in Atlanta. I would fly to ATL every month and sit amongst some of the most brilliant minds. From that program, I birthed my company which most people know as my DBA Powerology Institute, a personal and professional development firm. I am my brand and my business incorporates a lot of public speaking which has opened up a lot of doors. I have shared the stage with Lisa Ling, Megan Good, Michelle Williams, Jackie Christie, Karen Civil, and the list goes on. One thing I learned in business is you have to put yourself in front of it. Visibility is priceless. Aside from Powerology Institute, I am the curator of Power25 Sisterhood Collective for women in business who are willing and open to support one another. There is research that shows women in particular benefit from the collaboration over competition. There is so much power in women supporting one another.

Has it been a smooth road?
It certainly has not been a smooth road by any means. It has been bumpy for sure. Full of up’s and downs. Sometimes I still don’t know which way is left or right, but I just keep moving in forwarding motion. Everything is experience. So, you learn and grow, all at the same time. Before I settled on my brand I had several businesses before it and learned from each experience.

Who to trust, who not to trust. What to invest in, what not to invest in. How to manage my time. Etc. The list goes on. The biggest lesson of all has been “bet on yourself.” You will most certainly need people to grow, everything we do in life will come through another human being. However, when it comes down to grit and effort you better bet on yourself. No one will work harder for you, then you. Period.

Tell us more about the business.
Powerology Institute is a performance strategy coaching and consulting firm. We specialize in life enrichment business optimization and brand reinvention. Our Institute’s courses, events, and coaching programs equip women to discover, develop, and boldly move forward in life and business ventures alike. We believe firmly that development is determined by shifting one’s mindset from powerless to powerful; from failing to thrive. Our innovative, signature programs include The Powerful Brand System and The Powerful Life Formula which derive from the Powerology™ model. The Powerolgy™ model was developed in 2015 and has proven to be a successful model. The book and study will be released in Feb 2020.

How do you think the industry will change over the next decade?
The personal development industry is a 10 Billion dollar industry. Nearly all motivational speakers offer coaching services now. However, the field is loosely regulated and incompetence is a common complaint. Just about anyone can call themselves a life coach. It’s so important as a life coach to operate with the highest of standards and integrity. Always remember you are your brand. Anyone who trains under me knows how strict I am on who I accept into my Institute. Skies the limit when you do it right and in purpose.

Big shifts are underway. I’m in the process of reinventing myself and launching some brand extensions. I believe the quieter you become the more you can hear. That’s where I am at this present moment. Spending less time on social media and more time in prayer. I’m trying to get very clear on the road ahead of me.

Contact Info:

  • Website:
  • Email:
  • Instagram: @aisha_curry & @PowerologyInstitute
  • Facebook: Aisha_Curry
  • Twitter: aisha_curry

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