Today we’d like to introduce you to Airyvision.
Airyvision, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Well for starters, I’m part owner, creative director, and assistant to art director at AIRYVISION & Company.
Currently, I’m responsible for the development and production of all high-quality creative content, copywriting and much more. Over the last decade, AIRYVISION as a collective has humbly become somewhat of a silent dictator in the culture of this Third eye generation.
Our journey starts 2014, after shopping our portfolio for two years, we landed a design opportunity to render cover art for the October release of Willow Smiths “YOUR LOVE V2”.
Within 24 hours, This album art would make its creative debut across all major entertainment news and editorial platforms.
TEEN_VOGUE, MTV NEWS, AFROPUNK, COMPLEX MEDIA to name a few.
My partner, and lead illustrator, @FVBRIX, single-handedly pivoted our press with Teen Vogue and managed to seize a brand collaboration with top swimsuit/ fashion model GiGi Hadid on a piece of digital artwork that she self-titled “NUERO” by @FVBRIX
The editorial staff of Sports Illustrated were so moved by the artwork that when they released their seasonal roundup, featuring photography of the most beautiful women in the world, “NUERO” by FVBRIX was the only digital illustration, amongst their 16 professional photographs, to equally measure up and make the cut.
After we officially made our stamp, left our mark, and the cement dried. We immediately began to brainstorm ways to scale the business above and beyond our traditional music & entertainment clients.
We would go on to act as creative consigliere’s to Art Directors all over the Greater Los Angeles and Beverly Hills Area. We started off as creative advisors to a small yet prolific agency in West LA, on accounts like Go Red for Women, American Heart Association, L’Oreal Paris, INTEL, Irvine Company, any many others.
After rebranding a local bakery off of Rodeo Drive, we became familiar with the community. Shortly after, we began working directly with Korean high-end handbag designer Jinnami Lee in the development of marketing assets for the rebranding of her boutique within the Beverly Center.
Fast forward to present day, I myself have decided to take a short break from the world of commercial design and fully baptize myself back into my earliest love, which is fashion, fine art, and the “curation of immersive experiences”.
We are currently working with an ad agency in Beverly Hills developing our products and designing merch for Kevin Garnett and some of your other favorite NBA superstars.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel that when we face opposition, it’s because transmutation is needed. Upon transmuting resistance, it gives birth to the “flow” of natural balance.
Balance is a necessary fuel for the launching of one’s rocket ship.
My team can harp on the numerous times that our creative catalog was compromised by your favorite personality, used in their stage shows, Printed on illegal merch and sold in boutiques from Los Angeles, Chicago, Florida, New York, etc. without proper consent, compensation or crediting. As the violins play…we could go on and on, but at this point…
It’s like water off a ducks back.
Everyone’s time will come. And when it does, be sure to bring all of your receipts. A small nice jester of appreciation for the accumulation of life poured into a single work of art is more than warranted.
I’m stating that to say…
This marriage of color, sound, magic and art, paves the way for conjuring out ideas in the midst of these hardships. Whether it’s cheerleading or playing the devil’s advocate, at the root of it all, I am simply an orbiting satellite, creatively guiding the tribe “back home”.
We’d love to hear more about your business.
In the simplest terms, Airyvision is a creative agency in which we specialize in branded content creation, as well as the development of all visual elements required in the launch or relaunch of a client’s brand.
At some point, every entrepreneur, eCommerce store, and B2B company will need new websites, social media accounts, new logos, and/or illustrative branded content for editorial style blogs. Whether it’s the rebellious millennial, launching a small niche online T-shirt company, or the veteran CEO, spearheading a small franchise of “organic green juice” bars along Pacific Coast Highway.
“Without a brand, you don’t exist.”
It’s a digital world with over 1.8 billion people shopping online and 25% of online shoppers buying every week. To tap into this engagement and grab your audience, you will first need to develop your brand and build out all the content and visual elements of that brand.
* Logo Simplicity
* Emotive Color schemes
* Emotive Copywriting
* Email newsletter design
* Emotive Infographics/ Illustration
* Human touched, Packaging design
* Emotive Videos and more
We are building emotional narratives that bring your brand story to life through unique, high-quality and engaging content while keeping your brand integrity consistent in every expression advertised. Whatever the visual task, our team of brand experts are equipped to execute on all fronts.
Do you look back particularly fondly on any memories from childhood?
My heart’s favorite memory is the “kitchen table in Kenosha”, the place where my comrades held hands in innocent meditation.
My mind’s favorite memory would have to be the lessons that I learned from the many nights I traveled as an oneironaut.
“Divine Word to the wise, the creative adult is the child that survived.”
- Website: WWW.AIRYVISION.COM
- Email: FVBRIX@GMAIL.COM
- Instagram: INSTAGRAM.COM/AIRYVISION
- Other: https://airy-digital.myteespring.co/
Ash Gupta, Jay Riv Photography