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Meet Aimee Ostick of Health and Healing Direct Primary Care in San Fernando Valley

Today we’d like to introduce you to Aimee Ostick.

Aimee, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have been a primary care doctor for over ten years. I started out working for a large healthcare organization and had over 2000 patients under my care. Although these organizations have a lot of interdisciplinary staff, the access for patients to get to see me in the office was terrible. I never had time to call them or email any follow up because I was seeing 20-25 patients per day. Insurance companies don’t reimburse for phone/texting/emailing, so you often see things in the office that could have been handled in a more efficient, 21st century way. The office visits were always rushed, and I often felt I wasn’t hearing what my patients had to say. Something had to change.

I learned about the Direct Primary Care model through a former colleague in Philadelphia and felt the genius was in its simplicity. Putting the patient-doctor relationship back in the center is the only way to fix our primary care crisis. Direct Primary Care does not bill any third party payor. We charge a monthly fee that covers all your visits and communication with your physician. Health and Healing Direct Primary Care charges $89 per month for an adult, $39 for child, $99 for a senior, and $199 for a family of four. That includes any procedures done in the office, acute visits, annual physicals. Because we don’t bill insurance we can decide on the most efficient use of time. We can chat over a video call, texting or phone.

Health and Healing Direct Primary Care cares for a smaller panel of patients, opening up same-day access and availability. We can spend more time with patients coordinating care and explaining treatment plans. Patients leave feeling like they have been heard, and that they have a partner in their health. I want all my patients to feel like they have a doctor in their family. They can call me anytime, after hours, holidays. I’m here for them. I have always loved patient care. I didn’t want to leave or cut back because of a broken system; I wanted to create a system that works.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Oh boy, not smooth at all. Whenever you try to break away from a large system, there will be people that say it won’t work, or that you are ‘selling out’. There is a misconception that the practice is a ‘concierge model’ and just a ‘cash-grab’. If anything, Direct Primary Care doctors, in general, have taken a pay cut and a huge risk in order to be able to provide better, more accessible primary care. The biggest struggles have been within my own industry, but my community and people around me have been nothing but supportive and excited for this model of care!

Please tell us more about your practice. What should we know? What do you do best? What sets you apart from the competition?
Health and Healing Direct Primary Care provides primary care from newborn to geriatrics. We do a lot of gynecological care and women’s health. We have an in-house pharmacy and dispense low-cost prescriptions. We draw labs in house and have great wholesale cash pricing for lots of different types of labs. We also work hard to get low cost, cash-pricing on radiological procedures and any outpatient surgical procedures. We have a wonderful nursing staff that will help make appointments for patients and coordinate care outside of our office. We will meet the patients where they are; if they need a flu shot and want to run the family into the office on a Saturday morning before soccer games, we will make it work!!

What moment in your career do you look back most fondly on?
I think the response from the community has given me great pride. My patients are walking out of our office with huge smiles. They love the individual attention, and how in this huge Valley, they feel like they are in a small-town doctor’s office. I also love that I get to save people money. That is the second arm of our mission. I want to be financially transparent, and help walk patients through this crazy healthcare system.


  • 0-18 years of age $39/month *with one adult membership
  • 18-65 years of age $89/month
  • >65 years of age $99/month
  • Family of 4 $199/month *$20 per additional child

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