Today we’d like to introduce you to Ahmad Alkurabi.
Thanks for sharing your story with us Ahmad. So, let’s start at the beginning and we can move on from there.
I began booking local bands in 2009 while working at the Roxy Theatre on Sunset Blvd. I booked a show with my band at the time and several others, and we sold it out. Had no idea how successful it was till I was handsomely paid. Soon after that I quit working behind the bar and exclusively setting up platforms at various clubs to help small upcoming artists have a chance to play.
My whole vision was to allow these artists a risk-free way of booking shows meaning not having to sell tickets or hassled or cancel on them. Bands need a platform, and that’s what we did. Without making them sell tickets or pay us a fee. We provide drink tickets as well as compensation for bands who draw great. Our minimum expectations for bands is to draw 15 people. If you can’t draw that little amount of people to a gig, it’s a risk-free show no worries you pay nothing and book again in hopes the next one is better.
Typically we give locals a 30min set sometimes 45min, and we have shows weekly at various clubs like The Other Door Bar in North Hollywood or at the Cowboy Palace in Chattsworth, or at Maui Sugar Mill Saloon in Tarzana, we are constantly working with club owners to keeping them happy as numbers are what they need to survive.
It’s a process, and it takes a lot of work. We have managed to keep a good reputation after being in business for 10+ years, so we welcome all genres of music and hope to grow outside of the LA area.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
One of the biggest issues is that most places to play in LA are 21+ which limits these bands audiences tremendously and also making it harder for bands to sell merch.
Another is selling of tickets that are forced by some clubs. It makes the experience less unenjoyable. Lastly, if you don’t have good communication skills or patience this job is not for you.
So let’s switch gears a bit and go into the Deadsie Entertainment story. Tell us more about the business.
Our business Deadsie Entertainment books all genres of music in the valley. Singer-songwriter, indie rock, funk and soul bands, rock and punk bands, hip-hop and R&B events, etc.
We specialize in giving the artist a platform to perform without taking major risks or much investment. I am proud of all the bands we helped get to the next level, and it makes us thrive to help more artists in the same way.
Has luck played a meaningful role in your life and business?
Bad luck for us happens when acts of god interrupt a show meaning a power issue due to a storm, or a pipe leak shuts the venue down. Others can be a family emergency that cancels a gig or a no call no show band. These all seem to have a negative impact on the shows we have invested in.
Good luck is all around when bands know each other, and on the same bill, the shows always are more enjoyable. Food trucks also bring a nice positive vibe to events, so they are welcomed to participate by sending us an email.
- Some shows are as little as $5
- Website: www.deadsie.com
- Phone: 310-614/7398
- Email: firstname.lastname@example.org
- Instagram: @deadsieentertainment
- Facebook: @deadsieentertainment
- Twitter: @deadsieentertainment
Tar & Flowers, John Surge and the haymakers, Tom & sky, Cubicle