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Meet Doreen and Adam Martinez of East Los Musubi

Today we’d like to introduce you to Doreen and Adam Martinez.

Adam and Doreen, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We are a Pop-Up Kitchen based out of North East L.A. created by a group of friends that wanted to share their love for this Hawaiian style snack food. We took the recipes that some of our associates grew up with in both Los Angeles and Hawaii and combined them with a few East L.A. style flavors. East Los Musubi wasn’t trying to recreate the classic O.G Musubi we started with those and added a few new cool variations to the menu. What sets us apart is how we create our Musubi …. on the street corner taquero-style fresh and made to order!

Has it been a smooth road?
Like any business starting out we’ve had our bumps and struggles but through it all we count them all as lessons learned … We’ve overcame normal everyday operational issues to the passing away of close family members a day before big important events. It’s been a roller coaster ride for sure!

We’d love to hear more about your business.
We are a Pop-Kitchen that specializes in Spam Musubi. What is a Musubi you might ask? Well it is a Hawaiian snack food that can be found anywhere in the islands from gas stations to super markets. “The Hawaiian Power Bar” quoted by our associate and Hilo native Jordan Maldonado “is a very sustainable snack that is good for any meal or time of day and it’s made of Fried spam, a block of Japanese rice wrapped in Nori. A representation of the humble working class and shows the melting pot of people that is Hawaii. We are most proud of the personal connections we make through our food, for one of our co-owners Musubi’s are the tie between family and culture. With Grandparents born in both Hawaii and Mexico who met and married in California and raised their family in Northern East Los Angeles the food we share is a perfect example of the growing up in L.A. with a family of mixed cultures.

Is our city a good place to do what you do?
We think so … In Los Angeles Pop Up Kitchens and street corner vending is starting to gain momentum which is allowing dreams to become reality. A future Chef might not want to be tied down to one space so a Pop Up style kitchen would allow them to take their concept on the road therefor tapping into different markets and demographics.

Contact Info:

Image Credit:
Desiree Garcia of
Doreen Nakama
Nicholas Dejesus Martinez

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Elizabeth Martinez

    June 19, 2017 at 21:39

    Great article! Thank you Voyage L.A. East Los Musubi’s , Humble beginnings, culture, food , family, dedication and passion is when dreams become a reality in the City of Angels!.

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