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Meet Abraham Cobian of De Waal & Associates in Sherman Oaks

Today we’d like to introduce you to Abraham Cobian.

Abraham, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born in the Bay Area but grew up in the small town of Los Banos, CA. I graduated from Pacheco High School and moved to Los Angeles to pursue my dreams. While I was a full-time college student, I landed a full-time job working for the family of the late regional Mexican music sensation, Jenni Rivera. This job opened many doors for me and gave me the experience I needed in order to grow and expand my skill set. I will forever be grateful for that job. After receiving a Bachelor of Arts degree in Communication Studies from California State University Northridge, I began an internship at a public relations firm, De Waal & Associates where I was later hired as a publicist assistant. I became fascinated with public relations and decided that this was an area I wanted to dive into and learn as much as I possibly could.

Has it been a smooth road?
Finding the right balance of handling a full-time job and being a full-time student is never easy! In the beginning, I would change my time management strategies in efforts to yield a more productive week. I failed every time! Finally, after countless trial and error, I figured out a routine that worked best for me and my responsibilities of both school and work.

So, as you know, we’re impressed with De Waal & Associates – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We handle every aspect of a client’s public image and branding. We are an office of diligent people who have the same goal– do the job well, get the job done. As a publicist assistant, it is my responsibility to make sure I am on top of everything and ensure that the office runs smoothly. I have a wonderful boss and mentor, who is always encouraging, helpful and guides me towards success.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love the diversity! Although I loved growing up in a small town where we were surrounded by agriculture, you’re exposed to a lot less diversity, never enough to offer you the same amount of perspective that Los Angeles has to offer. This city allows for growth every single day. Every day, I have the opportunity to learn something I hadn’t yet learned, or experience something I hadn’t yet experienced. This is by far what I love most about the city. I think we can all agree that traffic is what we all like the least!

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