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Meet Aaron Irmas of Sogro in Hollywood

Today we’d like to introduce you to Aaron Irmas.

Aaron, please share your story with us. How did you get to where you are today?
I started Sogro in 2014, during my senior year in college. I was working as a marketing intern at the time and was tasked with learning how to grow my company’s social media following. I realized that the tactics I was using could easily be scaled as a service on it’s own. I began endlessly researching on how to launch a business for as cheap as possible, and ended up utilizing services like Fiverr and upWork to get Sogro completely launched for under $3,000.

Since launching Sogro in 2014, I have built a remote team of 3 full-time employees and 6 part-time virtual assistants.

Since Sogro is a remote business, In 2016, I decided to pack up my bags for a year and travel around the world with my girlfriend. During that year, we mainly lived in Air BnB’s in over 15 countries (my favorites being: Thailand, Japan, Vietnam, Portugal, France, and Italy).

Since launching in 2014, I have been able to work growing the social media account’s of thousands entrepreneurs which has been an incredible experience. There were many times when I never dreamed of Sogro getting this big, so it’s really remarkable to look back at where it all started in my college bedroom over 3 years ago.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I don’t think it’s possible for any startup to have an easy road, which is one of the reasons it makes starting a business so fun.

When I first launched Sogro, I kind of assumed that if I built it, they will come. I have never been so wrong. For the first year or so, I barely had any new customers (less than 100 over the whole year). This pushed me to begin researching about customer acquisition and how bootstrapped company’s like Sogro were acquiring customers without big advertising budgets. It finally clicked one day that in order to make Sogro work, I had to start personally reaching out to hundreds of people a day and start real conversations with them about their goals for their business. I would never start hard-selling them my service first. Only after I felt like we had established a good connection and if I thought they would be a good fit, I would invite them to try out our free trial.

This helped get Sogro off the ground, but for nearly a year I was working around 12 hours a day doing sales, customer support, account management, and trying to scale the business all on my own. While I was happy that I was so busy, this was another huge road block that I didn’t even realize at the time. I was so content with doing all the work that I the growth of Sogro began to flatline.

I finally took the advice of my family and friends and started to outsource some of my work. This allowed me to focus on managing the company from a step back and testing new ways to grow the business.

While these are big example, there are countless days that seemed really challenging at the time.

There was a weekend while I was staying on a remote island in Malaysia, when their island’s entire satellite went out for hours at a time. I was trying to run a business with wifi speeds slower than dial-up. I’ve had my entire server’s crash while traveling and had to spend entire weekends trying to get them back set up. All of these experiences were pretty stressful in the moment, but extremely rewarding to go through. I definitely think I learned how to take a step back and really think about a problem when it comes up, which is a skill that I never learned is business school. I think it’s something you just have to do.

Sogro – what should we know? What do you guys do best? What sets you apart from the competition?
Sogro is a small but powerful service that helps you grow your social following. We‘ll help you get real social media followers by connecting you with 200-1000 targeted followers per month.

Since we don’t create any content for you, and we only focus on growth, Sogro allows for entrepreneurs to hire a social media firm for only $40/month.

Sogro gives people who are just starting their business out an affordable service to get their name out there into the world.

What is “success” or “successful” for you?
My personal definition of success has changed so much over the past 3 years, and I don’t it will ever stop changing. I think it’s definitely important to celebrate your own success at times, but I have never really felt successful, which I think is equally important, as that feeling is what continues to give me drive as an entrepreneur.

Pricing:

  • Sogro starts at $39.95 per month.
  • We offer a free 10-day trial for all users.

Contact Info:

  • Address: 7083 Hollywood Blvd, Los Angeles, CA 90028
  • Website: www.sogro.co
  • Email: aaron.irmas@sogro.co

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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