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Meet Aarielle Arnett of Nayld™ in Whittier

Today we’d like to introduce you to Aarielle Arnett.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Yes absolutely, my name is Aarielle but I go by the nickname Aari. I am 13 years old and I was born and raised in California. My business is based out of Whittier, CA. I love art, reading and writing. I’m very passionate about animals, and taking care of the Earth. I intend on studying Marine biology when I get older. I have always been into polishing my nails, wearing lip gloss etc., you know typical girly stuff.

As I have gotten older, my lifestyle and diet became much cleaner. I am now very cautious about what I put in my body as well as what products I use on my body. That is what lead me to start my own business.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My life has been great, I have two very supportive parents. I am the oldest of my siblings, I have 2 little brothers, they keep me strong lol so the only challenges I’ve ever had to face so far is the usual pre-teen/teen stuff. Public school can be overwhelming, so many classes and work to balance. I am homeschooled now, so it has definitely helped me focus more and get ahead. I still talk to my friends and see them on the weekends sometimes, I’m not missing out on much at school lol.

As for my business, starting it was smooth. My parents helped so much in that process, My Mommy is so good at running a business. The obstacles started for me after the launching of my business. Keeping up with shipping orders within 24 hours from when they were placed (my standard for my business) since I personally pack and ship all orders myself. Managing Social media was also challenging for me. I love making TikTok videos and posting on Instagram but it was a different experience for my business. Creating content that was needed for my business was not as easy as making it for fun. I can say the biggest lesson in the challenges was time management. I have a schedule throughout the week now, so it works out just fine, but it was something I had to overcome especially with my other responsibilities. I’m also still getting used to pitching my brand, still pretty shy about that process lol

Alright – so let’s talk business. Tell us about Nayld™ – what should we know?
Nayld™ is a vegan, non-toxic, cruelty-free brand. We have nail polish collections in creme, shimmer, neon, glitter, and sheer, essentials like cuticle oil, top coats and base coats, nail polish remover and a hand restore cream, Everything is Vegan and non-toxic. All of our nail polishes are highly pigmented, salon grade, and have no harsh smelly chemicals. Each product is designed and handcrafted in California. All of our premium ingredients are from the USA. We do not test our products on animals and our products do not contain any animal-derived ingredients. Our polish is also 12 free and gluten-free. Very high quality products. Everyone should be encouraged to make the switch. Traditional Nail polish including gel polish is so unhealthy. It is full of toxins and harsh chemicals. Traditional polish actually started damaging my nails. When I became aware of that I looked into alternatives, which there wasn’t many options to fit my style. I ended up making some of my own polish at home. It was non-toxic and kept my nails hydrated. I shared it with some of my friends and family and thought it would be a good business. My mommy saw what it took to make polish at home and honestly my at home polish was just ok, not great, so my Mommy said if we do this we have to get support from an expert. We researched and eventually found an awesome mixologist who made vegan, non-toxic polish the way I wanted it. I loved the polish and the bold color options I could create, it was a perfect fit. I designed my bottle and logo, chose my first 12 colors and launch my business within 6 months of it being just an idea. We now have 30+ polishes available with more coming soon.

Some more Fun facts about my business is all of our polish is naturally scented with a subtle bubble gum scent, and for Halloween 2020 it will be chocolate scented. My Polish bottle is of high quality, giving our polish a two year shelf. Every month I choose an actionable cause related to people, planet and animals to donate 10% of my net proceeds. For August, we donated to a foundation in support of Black Lives Matter. September, we donated to the California Fire Foundation to support those affected by the recent CA fires.

I also have a Nayld™ Cutie Rewards Club. You earn stars for purchases and can retrieve them for discounts and products.

Pricing:

  • Product price range: $9-$15 for single products
  • Bundle deals $30-40

Contact Info:

  • Website: www.nayldbyaari.com
  • Phone: 562-204-6446
  • Email: hello@nayldbyaari.com
  • Instagram: @nayldbyaarii
  • Facebook: @aaricosmeticsllc
  • Twitter: nayldbyaarii

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