Today we’d like to introduce you to Chris Rexroad.
Chris, can you briefly walk us through your story – how you started and how you got to where you are today.
Charlie Roberts and I have been friends since childhood, growing up in Kansas together. We have been stirring mischief and collaborating on art projects together since high school. I moved to LA in September of 2010 and started working with various arts collectives, and spaces. In January of 2016 we held our first “Got It For Cheap” event in Echo Park. 0-0 LA came to fruition out of necessity for an office space to house the now internationally traveling series of art shows. We ran GIFC out of our apartments for a year, and in early 2017 decided to take it to the next level. Spawning 0-0 LA.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think it’s a fairly typical story of progression with any up and coming creative outfit. We have had some challenging moments, learning the in’s and out’s of starting a business. Charlie and I both have art degrees, so we are taking it as it comes in terms of the business side of things. Taking lots of notes from our great circle of peers and making the best of it.
Please tell us about 0-0 LA.
Our business is made up of two factions at the moment. Our original project is “Got It For Cheap”. GIFC is a traveling series of group shows held at some of our favorite galleries around the world. It is comprised of works by 750+ artists selected by the two of us. Each contributes work on paper that are sold at $30 USD, or the local equivalent. The goal of GIFC is to make buying original art accessible to all people and to give young artists a platform to sell their work while being exposed to a worldwide audience. We also run 0-0 LA, an art gallery working with our artists that we meet along the way. Pushing to further their careers, and get exposure for their artistic practice. The gallery runs month long exhibitions, functioning as a traditional gallery space.
Do you look back particularly fondly on any memories from childhood?
Charlie and I grew up in Hutchinson, Ks a town of 40k in the middle of Kansas making a lot of memories of outdoors. There was a period of time when we would craft spears from dowels, or lawn equipment. We would tromp through the questionable water of Cow Creek on the edge of town attempting to spear large catfish with very limited success. This activity became a summertime favorite.
- Address: 0-0 LA
818 N. Spring St. #202
Los Angeles, CA 90012
- Website: http://0-0la.com/
- Phone: 213-220-7916
- Email: email@example.com
- Instagram: @gifcworldwide, @0.0.la