Today we’d like to introduce you to Zoé Kraft.
Hi Zoé, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started making home videos when I was very little. They started scripted (if that’s what you want to call them) and as I got older, I started documenting my friends and family around me. That’s where my interest in video began. When I got to college, my strengths proved to be in editing, but a large part of me still enjoys conceptualizing visuals and capturing the natural presences of people.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I would say I’ve been very lucky, but that doesn’t mean it’s been smooth. I’ve gotten where I am because of the wonderful people I’m surrounded by. In this industry, word of mouth can make or break someone. One job has always led me to another and I believe that’s because the work I put in is strong.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a video editor/director. My favorite projects to work on are music videos and what I call short “slice of life” docs. I love creating little worlds that others can look back on and get lost in a feeling.
What makes you happy?
You could say I get lost in these little worlds as well. It feels really good to help build them and then live in them for a moment of time. My goal is to ultimately make the people I’m working with feel empowered and confident in their art. I truly enjoy being able to capture a person’s natural being and then having the ability to show them how beautiful it is.
- Email: firstname.lastname@example.org
- Website: https://zoelawrencekraft.com/
- Instagram: https://www.instagram.com/zoe_lawrence_/
Images were shot by: Zoé Kraft Ted Holmwood Will Brunker