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Life & Work with Sherwin Loyal of San Fernando Valley, Los Angeles

Today we’d like to introduce you to Sherwin Loyal.

Hi Sherwin, we’d love for you to start by introducing yourself.
The best way to introduce myself is a dedicated father, serial entrepreneur, life-long resident of the San Fernando Valley, and the founder of Lucci’s Childrens Grooming Supply. Like most business ventures, the idea of Lucci’s Children’s Grooming Supply was created by coincidence and parental instinct. One day, I was sitting in the barbershop with my four year old son waiting for a haircut and noticed that every single barber was utilizing the same chemical-based, dye-colored, heavy scented hair product on the delicate hair of young children–the same products that they were using on their adult clientele.

From a father’s perspective, I then realized that parents should have a clean, safe, and environmentally friendly alternative option to style their children’s hair, made especially for them.

Right then and there, the idea of Lucci’s Pomade was born. A plant-based, vegan, and cruelty-free kids hair product, with harsh chemicals or dyes, EVER!

It took about six months to convert Lucci’s from an “idea in my head” to our first online sale…with a lot of planning, formulating, designing, and refining throughout the process.

We are now almost four months into sales with thousands of units sold, but more importantly, we’re on our way to building a brand that parents can trust and feel confident about, without guilt of using chemicals or animal by-products.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Personally, it most definitely has not been a smooth road, but the road has not been as rocky as I’d thought it would be. One big issue I’ve had to deal with early on was inventory control. When you first launch a product, you really don’t know how well you are going to do. Everything is new. You get stuck in between the decision of manufacturing too many units or not manufacturing enough. In my case, I did not expect my first product launch to sell out as fast as it did, so I was out of inventory while my business was on the uptrend. Luckily, with the help of my amazing manufacturers, I was able to replenish my stock sooner rather than later and recover my momentum. If pursuing entrepreneurship, I’d say the hardest part is just having the confidence in yourself and your product/service(s) to start. Everything else just falls into place if you are truly passionate about what you are doing.

Can you tell our readers more about what you do and what you think sets you apart from others?
Aside from Lucci’s Children’s Grooming Supply, I have a full-time job. After high school, I attended California State University Northridge to study Computer Engineering. while also working at a local hospital in their purchasing department full-time. From daily logistics to securing capital assets, I have done it all within my 11 years of Healthcare Supply Chain experience. What sets me apart from others is just being able to multi-task with minimal downtime. Sometimes I’m doing five things at once, and they are all getting done. I take pride in that. The key is to remain motivated, and my motivation is my son. Watching him grow has been my life’s greatest pleasure. He is what Lucci’s Children’s Grooming Supply is named after. I want to show him that he can do whatever his heart desires, even if its multiple things at once, as long as he is true to his craft and perseveres in all that he does.

We’d love to hear about how you think about risk taking?
Take the risk, or lose the chance. Believe in yourself, and you will always find success, even if you fail the first ten times. A risk is nothing but an opportunity, and you have a 50:50 chance to win. Thats always been my motto.

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