To Top

Life & Work with Roshelle Anderson

Today we’d like to introduce you to Roshelle Anderson. Them and their team share their story with us below:

Happi Crafts was started by Roshelle. She is a proud mommy of two that strives to find fun ways to play, learn and build special moments to cherish forever.

With life being so fast-paced, spending quality time with my kids seemed almost impossible. Between work, school, and the daily duties of being a mommy, most days, I wish I had something readily available, that the kids would enjoy and also be able to learn from.

Creating lasting memories that my kids will remember forever is so important to me. So is learning. Creating and learning through play not only strengthens the bond between parent and child but is also proven to assist with cognitive, social, and emotional development. These benefits last a lifetime and are some of the most valuable lessons one can learn. All the while, creating cherished times families will remember most.

I specialize in sprinkles, glitter, ultra-cool sensory play items, and Happi home decor! I try to incorporate lots of colors and unique play ideas in all of my handmade items to create a special experience that will excite and ignite creativity in kids and adults. My passion is creating fun, stimulating learning environments that will evoke happiness, curiosity, and excitement with fun learning tools.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My journey has not been easy. Managing a business and being a mom has been challenging.

The plus side is that my kids get to see firsthand that hard work pays off. Running a small business during COVID also had its challenges. From supply chain shortages to becoming my children’s teacher while online classes were active and still trying to be a business owner was extremely difficult.

Although tough, the silver lining was that I was really able to figure out which products kept kiddos engaged in learning, while feeling like they were playing.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I love creating what I call “functional art”.

To me, that means art that is not only visually stimulating but also serves a purpose. For example, I am known for creating different themed sprinkle letters, 3D and color-changing letters, sprinkle spoons, spy blocks, and soap with little rewards inside (just to name a few). All of our items (excluding the soap) are heat, water, and alcohol resistant making them perfect for play, decor, and more!

Sprinkle,3D, and color-changing letters are an amazing way to get kids excited about learning their alphabet and they really captivate their attention and curiosity. Sprinkle spoons are an amazing tool for picky eaters, and sensory play and are great for food bloggers who like bright and colorful aesthetics.

I spy blocks are a physical, portable version of I spy books from when I was a kid. They’re great for screen-free play and also aid in language development, object recognition, color recognition, and more. We have multiple versions of our ISpy blocks, ranging from our traditional block to blocks that focus on words that have “SH” & “CH” sounds, ABC ISpy blocks and we even have a wearable version on a necklace with items free-floating inside of it.

Reward soaps are bars of soap with various little toys in the middle. This encourages kids to wash their hands. The more they wash, the closer they get to get the toys in the middle of the soap. These were extremely popular during COVID, making the task of getting kids to constantly wash their hands: a breeze. Kids were begging to wash their hands with reward soap.

What sets me apart from others is my ability to constantly create different products that are fun, yet educational at the same time. I also think that what sets me apart is not just the functionality of my creations, but the wide audience that I appeal to. They range from adults to kids and elderly people.

My products are used in SO many different settings.

What was your favorite childhood memory?
My favorite childhood memory was watching my dad (who is a product developer) be able to have a vision for a product and then execute it. I think he really had an impact on me and the importance of hard work.

Contact Info:

  • Email:
  • Website:
  • Instagram: @happi_crafts
  • TikTok: @Happi_Crafts

Image Credits

Agnes Hsu from @hellowonderful_co

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in local stories