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Life & Work with Rocio Diaz

Today we’d like to introduce you to Rocio Diaz. 

Hi Rocio, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I was born and raised in South Central Los Angeles by my Salvadoran mom and Mexican dad. My favorite ways to express myself are through dancing, singing, art, and crafting things with my hands. I started my business, Earth Fairies Co., after graduating as an Anthropologist from UCLA. This year, I began working as a museum guide with El Pueblo on Historic Olvera Street. When I’m not working or running my business, I am danzando with my dance groups, Danza Azteca Xochipilli, and Danza Folklorico Xochipilli. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Being a first-generation college student was very hard. I never got to celebrate or have a proper graduation because my last quarter occurred in Spring of 2020 which was when we all went on lockdown due to the pandemic. I was so traumatized by my college experience and the world shutting down that I allowed myself to cope through creating art and sharing it with others. When things opened back up, I found my danza groups which helped me heal and make me stronger. I was able to get my first job after college as a museum guide, which has been a great learning experience. However, it hasn’t been easy making time to be a dancer, part-time worker, and run a business by myself. This year has definitely been a busy one, but I have enjoyed every step of the way. 

Appreciate you sharing that. What else should we know about what you do?
Earth Fairies Co. is a passion project because most of the things that I sell, I make myself. My mother, who’s my biggest inspiration for being an artisan, also makes things to help me sell like hair accessories, aprons, and soaps. My dad also inspires me to be an entrepreneur who takes risks and always thinks big. I love being able to say I make things that are both pretty and functional with my own hands. My craft and skill is something that I am actively working on and I’m proud of how far I’ve come, with the help of my parents, my partner, and my community, since establishing Earth Fairies Co. I make art for the punk/rock/ska lover in me but also for the dainty/pretty/girly side of me. My favorite items to make have always been earrings, but I also make rings, bracelets, and necklaces. Some of the materials that I’ve worked with are flowers, resin, wire, beads, gemstones, charms, wood, paint, mod podge, clay, and hemp. Some non-jewelry items that I offer are home and garden decorations, floral arrangements, crystals, and stickers. I like to offer a variety of items that show my interest in mushrooms, fairies, nature, film, horror, and music. I am happiest when I’m in my studio making art because the mind is amazing, the hands are able, and the possibilities are endless. 

What are your plans for the future?
The ways that I connect with my customers are mainly through Instagram, where I give updates on my seasonal collections, TikTok, where I make short crafting videos, and in-person vending at local pop-up markets. I also run a website which I want to continue to nurture as an updated online shop but also as a place where I can feature photos and videos of my beautiful friends, customers, and other creatives. The goal is to keep investing in my neighborhood and connecting with other small local businesses, artists, musicians, and more to immortalize the uniqueness and beauty of our culture. 

Contact Info:


Image Credits

Leonel Funes Jr.
Jose Noe Avalos
Elena Hernandez
Rocio Diaz

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