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Life & Work with Paul Gratland

Today we’d like to introduce you to Paul Gratland.

Hi Paul, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m a director and producer primarily working on music videos and commercials in Los Angeles. I’m also gearing up and getting plans together to produce and direct my first feature film.

Having grown up only a 30 minute drive from Los Angeles, I was able to get an early start in the industry. As soon as I turned 18, I made the decision to skip college (and any “plan B” in the process) and get my first job as a Production Assistant. I also worked at a studio lighting warehouse (shout out to Direct Lighting) and I eventually found myself working on a few pretty big movies and television series’ in the lighting department. During this time, I spent a great deal of my free time studying and learning as much as I could on youtube, and other websites, really focusing on the craft of turning the ideas in my head into what you see on the screen. During this time, I also began shooting my own content for clients (or anyone willing to work with me) which eventually led to me establishing my Production company, Melodrama Media where I apply this knowledge to produce emotive and visually engaging content for my clients. My personal style falls somewhere between finding the freshest way to tell and visualize a story and creating a timeless, classic feel and aesthetic.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’ll start by saying that I’m obviously still early in my career. I feel like I have come a long way in the past couple of years but for me personally, it has been a lot of work, a lot of sacrificed personal life, and quite a few disappointments along the way. Overall I still have a lot to learn and a lot more to accomplish, but I’m thankful for the doors that have been opened for me so far and I feel positive about the future.

Appreciate you sharing that. What else should we know about what you do?
I love what I do and I make sure to have fun while doing it but I am also aware that this is a business – and a competitive one at that. With that being said, I’m really focused on staying ahead of trends and telling engaging, impactful stories with captivating imagery that are entertaining but will also make people think. I tend to have a very critical eye for details and technical aspects of the filmmaking process (often overly critical of my own work) which leads me to putting all of my energy into keeping myself up to date with new technology and techniques to ensure the highest quality product possible with every project that I attach myself to.

So maybe we end on discussing what matters most to you and why?
Sure, I just want to create the content that I dream about and that I would love to see; to share that content with audiences, and help other creators and artists bring their vision to life in the same way. This content can range from commercial advertisements to conceptual music videos, and tv and film in the form of crime dramas and psychological thrillers. Right now, I have a lot in the works and a lot of exciting plans for the future. In the mean time, I’m constantly pushing for the next project and growing as an artist and individual, whether it’s through constantly working on my craft, making new connections and friendships with similar minded people to collaborate with, simply enjoying life, or purchasing all of the overpriced film equipment that I feel is needed to get me there.

Contact Info:

Image Credits
Profile picture by Austin Cieszko

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