Today we’d like to introduce you to Morgan Evans.
Hi Morgan, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Season of Sunday was born in 2020 and like it was for most humans, it was the hardest year of my life. I was newly married and going thru one of the heaviest mental health Seasons of my life. One night out of desperation… honestly just felt something; my Husband and I started playing around with a logo for a passion project we wanted to call Season of Sunday. We wanted to create a brand that promoted positivity and gave back to non-profits making waves in the mental health community. That night was the first-night sadness hadn’t sucked all the air from our apartment. I will never forget seeing the font of Season of Sunday get typed out and instantly feeling a click in my soul. This brand was born to inspire connectivity. It was created to bring you peace in some of the hardest Seasons of your life.
After our first few successful drops, we were lucky enough to collaborate with another brand called Girl Gang the Label. Together we launched the iconic “I am Mentally Strong” crewneck and t-shirt. I did not expect within the first year of launching this brand we would see our crewneck on the Today Show for International Day of the Girl. Along the way, we have always donated 10% of all our proceeds to a Mental health non-profit. We were able to do a collaboration with Project Healthy Minds and launch a small collection at an Urban Outfitters pop-up in Studio City.
Making these genuine connections and finding a community that is passionate about mental health has been the most rewarding part. There are days I want to just give up and say no one cares. But for the first time in my life, I believe I am in total alignment with my purpose on this earth. Bringing positivity and optimism to fashion is one thing, but becoming a safe place for people is something I could never give up on.
Right now, we have elevated our brand to the next level. We are working with some amazing new humans and the quality of our clothing is finally at a place I feel so proud of. I live for clothes that feel like quality but also fit like my Dad’s favorite t-shirt. It’s taken so long to get the perfect t-shirt, find the right manufacturers, and build relationships in the industry! Our loyal supporters mean the world to us and we are so grateful they have stuck by our side during so much trial and error. Building a brand from scratch is wild. We hope Season of Sunday can be your ultimate reminder that no matter what part of the journey you are on: “It’s Just a Season.”
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Creating a brand from scratch with no previous experience is bonkers. Reflecting back I can’t believe I just did the damn thing. When I first started, I was hand ripping t-shirts and washing them in salt so they would be the softest most broken in t-shirts you ever felt. I then would post them on my Instagram Story and sell them thru a google doc!! That is WILD to me now. But people loved them and they bought them and it gave me the confidence to just keep going.
There are new struggles every week. Making clothes and actually caring where things come from, how they are made, and how people are being treated matters to me! You cannot learn these things until you do them and go in person to meet people. I have endured so many struggles just being a Woman in this screen printing business. Communicating with men only ran businesses has been such an eye-opening experience. I have been lied to, over-quoted, stolen from! But every time, I have learned and have refused to be taken down. As a business owner and a human, we are never done growing. I have learned so much about communication. You truly cannot do enough of it. It is so important to ask questions, double-check, and make sure you are as clear as possible. If there is room for the confusion…there WILL BE confusion. (I should really put that on a shirt.)
You feel me?!! Going places in person and talking to people on the phone is so important. That was something ingrained in me from my first “big girl job” at a modeling agency called NewMark Models. “Doing the Dance,” my boss would call it. This was the most important way to make human connections and make people feel special in business.
If starting a business was smooth as pumpkin pie, I think we all would work for ourselves and try to take over the world, right?
Can you tell our readers more about what you do and what you think sets you apart from others?
This is so annoying but I consider myself a multi-hyphenate creative. I grew up in Theatre and got my BFA in Acting at college. After college, I pursued being a professional Make-up Artist and got some amazing opportunities with Nars Cosmetics and IT Cosmetics. During that period I also started working at a Modeling Agency in Los Angeles. My time at the agency taught me SO much. I don’t think I would be the kind of creative I am today without that experience and mentorship. It was there I fell in love with photoshoots and creative direction. I got to explore every aspect of the business. I got to book models on jobs, work with PR companies, creative direct, do makeup for models at Miami Swim Week, create a gifting suite, and travel. It was there I learned how to produce a photo shoot from the inside out. Working for someone with high expectations but having the freedom to make mistakes truly shaped the kind of business owner I am today.
From that job, I got to be the Creative Director for Girl Gang and work alongside another amazing female founder. The photoshoots I got to create there made my creative soul sore! Also, another fun fact I actually am the voice of a character named Kiki on a children’s cartoon called Station Little!
So yes, the journey is all over the place! But saying yes and being open to exploring what else this life has to offer has always landed me in the right spot. I am really proud of that. At the moment, I have always struggled with disappointment and feeling lost. But even now, as I list all of this, I am so freaking pumped. Like one day, you look up and you realize every stop along the way was so necessary.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I talked about it in the last question but having two female entrepreneurs and 1 male as mentors has really shaped me and how I run my business. I love that they all work in different areas, have different expertise, and have eyes on every different angle.
It’s important to have people in your corner who are doing it and showing you it’s possible! Networking and making connections with a multitude of different humans is so important. Now that the world is opening back up, I am so excited to have Season of Sunday at pop-ups and events. I think it’s so important to meet people and vibe energy.
Main image I am Mentally Strong—Jenna Mohn