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Life & Work with Lyndsey Kuykendall

Today we’d like to introduce you to Lyndsey Kuykendall.

Hi Lyndsey, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started Midnight Reflections about five years ago. The holidays were coming up and I was frustrated because I could not find holiday wrapping paper that featured Black Santas or Angels. I wanted to wrap my little cousin’s gifts in paper that was reflective of her beautiful chocolate skin. When I couldn’t find it I decided to design my own and have it printed. I created three designs and had them printed. When I posted them on social media I got a ton of inquiries about purchasing some so I researched bulk printed and Midnight Reflections launched with its first three designs. In our first year, we were mentioned in a ton of gift guides, Essence Online, and more. I’ve since taken on a business partner and we’ve added over 20 more designs including child birthday and baby-themed.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Our biggest challenge so far was with COVID first hit. The US Postal System was so overwhelmed and shipments were getting lost and delayed left and right. It was a very stressful year and it was a year that truly showed us how much our customers love us as they were very understanding about the delays and many returned the following year as repeat customers.

Is there something surprising that you feel even people who know you might not know about?
We love it when our customers send us photos of their friend’s and families’ reactions to our wrapping paper. It warms our hearts and reminds us why we do this!

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