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Life & Work with Lina Van

Today we’d like to introduce you to Lina Van.

Hi Lina, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Growing up in a low-income home where college was the expected route to be successful, I never thought I would end up as a Cosmetic Tattoo (PMU) Artist. I graduated from CSUF on the path to be an elementary school teacher, which didn’t end up working out for me. So I started working and went into a different field doing corporate sales for a Fortune 500 company. A few years later, I was very unhappy and found myself getting burnt out. My sister, Linh, inspired me to pursue tattooing eyebrows because she had gotten them done and thought it would be something I was interested in. I ended up taking a course to learn the trade. Unfortunately, the start of my career as a PMU Artist was at the end of 2019, and lockdowns began in early 2020. I picked it back up again later that year when restrictions eased, but I still worked my other job full time. I was working 7 days a week until the beginning of 2021 and went full-time as a PMU Artist. I haven’t looked back since.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My road here wasn’t smooth at all, at the beginning of 2020 when the pandemic started I was unable to work as a PMU Artist due to closures of salons and beauty services. A double whammy was that my hours with my corporate sales job was reduced due to low sales and production from Covid-19 resulting in a 20% paycut. When salons and beauty services were allowed again my hours went back to normal and I worked 7 days a week for about 5-6 months until I was part of a corporate layoff (which ended up being the best thing happening to me). I decided at that time rather than feel financially secure, I took a leap of faith and pursued my passion full time.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
As a Cosmetic Tattoo Artist, I specialize in permanent makeup (PMU). I offer a few services: Ombré Powder Brows, Lip Blushing, and Tiny Tattoos. Ombré Powder Brows which is a pixelated powdery eyebrow tattoo that can look very natural as well as makeup styled. Lip Blushing is tattooing the lips to be more flushed with color and helps define the lip shape. Tiny tattoos are tiny tattoos composed mostly of line art. I love that these services utilize my creativity. My thoughts 90% of the time now are about work because it’s an obsession. I obsess over the details, the colors, my supplies.

My clients, especially the ones with previous work have told me that I’m very thorough. I make sure to walk clients through every step because getting something on your face permanently is scary. By doing so, it makes my clients feel comfortable with what is going on especially when they can ask a hundred questions to calm their nerves. Each time I’m done with a service, I get excited because I’m proud of how it turned out as I improve everyday. Every service was customized to each person from shape, color, saturation and unique to them.

How do you think about happiness?
When I see my work and how it has improved, I get elated. But what really makes me happy is seeing the joy on my client’s faces. I provide services that are life-changing for them. I take insecurities and make it something my clients can be confident about. They can wake up and feel put together and ready for the day. Not only that, but I enjoy the conversations with the different people I meet. I never would have met these people if I didn’t service them.


  • Ombré Powder Brows – $450
  • Correction Brows – $550
  • Lip Blush – $450
  • Tiny Tattoo – $50+ (minimum)

Contact Info:

Image Credits
Lina Van

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