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Life & Work with Kristen Tellez

Today we’d like to introduce you to Kristen Tellez.

Hi Kristen, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My entire life I’ve been called a “jack of all trades”, which is pretty typical for someone diagnosed with ADHD. It doesn’t take much for me to get interested in something and when I do, I go all in. I do all the research, buy all the things, do it for a few months then move onto the next thing… While I was doing all of these projects, people kept saying “wow, how did you do that?” – So I decided to make a YouTube channel to share my experiences and talk about things I enjoyed.

YouTube taught me how to create engaging content, connect with my followers, edit videos, and speak on camera without being embarrassed (it took a while to master that one). The only thing I didn’t love about YouTube was how much time and effort it took to create a single video.

Not to be dramatic, but when I discovered TikTok, it was like an answered prayer. It was everything I wanted and needed as a content creator – Short form videos to share quick tips and tricks to an audience who has similar interests as you (the algorithm is so accurate it’s almost scary).

Like most people, I downloaded TikTok the first week of quarantine to see what all the hype was about. It was still relatively new and I realized that there weren’t many people posting the type of content I made for YouTube (Life Hacks, Amazon Favorites, Healthy Recipes, Product Reviews, etc.) When I posted my first few videos and saw that they were getting thousands of views in the first few days, I knew I was onto something. A few months later, I was invited to be a part of the #LearnOnTikTok creator program and it continued to grow from there.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
By far, the biggest challenge I’ve faced is myself. Once a video goes viral, there is a huge pressure to follow up with more related content. The TikTok algorithm can be so unpredictable as well. Some videos that you spend days perfecting will flop and others that you think are terrible will blow up – that’s what makes TikTok both amazing and frustrating for creators. Another challenge is dealing with online bullying. It doesn’t happen often, but sometimes people will say something mean and it can get under your skin for a long time.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
After graduating college with a bachelor’s degree in Bio-Behavioral Health, I started a bar in my hometown called Longboards. At the same time, I got my master’s degree in Healthcare Systems Engineering. I learned to DJ and got really into EDM and music production before transitioning into YouTube. I currently work in healthcare but I’d love to make the transition to a full-time creator in the near future.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
I’ve learned just how important the Internet and Social Media are today and how much of an impact one person can make if used correctly (both good and bad). Being able to connect with people through technology is the new norm and it’s not going away. I’ve also noticed that there is a trend where people are more interested in seeing real lives rather than perfectly curated, unattainable lifestyles.

I was listening to a podcast the other day about the role of influencers and how they are going to be more important than ever. Because we all have access to unlimited information and products from all over the world at our fingertips, consumers are looking for someone that they can trust to tell them what’s worth buying or doing. I know how frustrating it can be to spend weeks debating which product to buy, reading hundreds of reviews, doing all the research, and in the end – still feel like you picked the wrong one. People are beginning to value TIME more than anything, and if you can consistently give them good recommendations that you actually love (not just sponsored content) then your followers will TRUST you and that’s how you can make the biggest impact on people’s lives as an Influencer – by giving your followers time, peace of mind, and saving them money.

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