Today we’d like to introduce you to Josie Dizon-Baquiran.
Hi Josie, thanks for joining us today. We’d love for you to start by introducing yourself.
I officially launched FlowerGoods in 2015 after I discovered my love to bringing empty venue spaces to life for events. It was when I planned my daughter Jaylene’s sweet 16 party that I realized what I was capable of doing it. In addition to my friends and family requesting floral arrangements for their special events, I realized that I could be on to something bigger. As a creative who loves curating themes, planning out every detail to executing the day of installs, I realized that I wanted to take my experiences to the next level and start offering my services to others who would appreciate it. I had been working as a dental hygienist for ten years and it’s when I realized that I could have a second career. I was asked by one of my closest friends to do her wedding florals. My first wedding gig brought on all the rookie florist challenges. I started spending lots of time at the flower mart, talking to other florists and memorizing all the different names of roses. I practiced floral arranging and bouquet making as much as I can. Took pictures of my work and posted it on Instagram. Eventually, one wedding led to another and another. Today, I continue to receive wedding inquiries regularly and I am happy to take on every challenge and opportunity as it comes every year. I still get excited with every wedding install. I especially love working on bridal bouquets while I discover the beauty in every petal and how each stem likes to be handled.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting a floral design business hasn’t been easy while maintaining my full-time job as a dental hygienist. Waking up early to pick up blooms at Downtown LA Flowermart isn’t the easiest but you get used to it. It’s exciting to see what nature has to bring us every morning. Prepping and cleaning up isn’t the easiest either but you can get around that by asking for as much help as possible. The biggest challenge is balancing my schedule as a dental hygienist and making sure I have enough energy to complete my tasks. I always feel that my floral work will reflect the type of energy I bring out so I try to get as much sleep as possible and make sure I have the right headspace to create beautiful work. While I balance both careers, I find all my weekends to be filled. So it’s important that I make time for my family and time for myself to relax.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
FlowerGoods is a manifestation of love and passion for flowers through every curated leaf and petal. Always in search of the perfect palette, a plethora of textures, and pieces that are strikingly bold yet emanate a sense of tranquility and romance. FlowerGoods is geared towards those who want to stay away from mainstream floral design and are drawn to bespoke whimsy ethereal design. FlowerGoods upholds a blend of its signature design while tailoring to the individual and/or space.
Is there anyone you’d like to thank or give credit to?
I have many supporters and clients who continue to show me all the love and support as I continue this journey. My husband Jovin, being my #1 supporter who helps me early in the morning for flowermart runs, wedding install mechanics and of course all the heavy lifting. My children Jaylene and Jules who have helped me with prepping and wedding installs. My encouraging family especially my cousin Jill who’s constantly excited to share business opportunities with me. My girlfriends who have all helped me with my wedding installs Jackie, Adriana, Jerilene, Emilyn and Christine. My other friends who constantly show up to my floral pop-up events and continue to spread FlowerGoods love whether it’s through social media or recommending me for their next event.
- Website: www.flower-goods.com
- Instagram: @flowergoodsLA
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