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Life & Work with Gigi Seril

Today we’d like to introduce you to Gigi Seril.

Hi Gigi, so excited to have you with us today. What can you tell us about your story?
I never considered a creative career, I’d always drawn and been into art but had no clear direction until I went to New York. The energy there was palpable and anything felt possible. When I got back to L.A. I enrolled at FIDM, where I majored in Fashion Design. Following that, I was an assistant for Adriano Goldschmied, where I lived and breathed denim. It wasn’t until I traveled to Florence, Italy that I realized my true passion was leather. Accessories Design wasn’t taught in the states, but I was fortunate to land in a company that manufactured leather belts. I learned quickly on the job and shortly after being hired, I was promoted to Design Director. From there, I grew the company and its offerings. A few years later my namesake brand, SERIL was born. In addition to that, I help aspiring accessory designers and entrepreneurs to develop their own lines/ collections.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I think when one chooses a creative career, there are always struggles, I was fortunate to start off my career with an amazing set of people who helped me and taught me the ins and outs of the industry. I’ve learned that when one goes independent, that’s when the struggles really begin. Finding my niche was easy, keeping a captive audience is the hard part. Still, I’ve always held the belief that it’s better to design products that will last rather than something that will get thrown in the back of your closet by next season. I have clients who’ve used my bags for a decade and they’re still beautiful.

Appreciate you sharing that. What else should we know about what you do?
SERIL merges upscale street style with artisanal craftsmanship. Leathers and hardware are sourced in Italy [and locally, when possible]. I work with a small handful of craftsman who have been making leather goods by hand for over 25 years and their quality shows in the work. My brand is inspired by the cross-cultural richness of Los Angeles and is a reflection of my personal style, which I would describe as a kind of an elevated grunge. I love to take things such as the humble ‘Thank You’ bag that you get at any liquor store and elevate it with soft, buttery Italian leathers, using white, contrasting letters in a Squealer font.

I’m most proud of my ‘Knockout’ clutch. It’s an all-leather number, with 4 holes for your knuckles, famously worn by Angelina Jolie and curated by the Costume Department at The Metropolitan Museum of Art. It’s housed in their permanent collection. 🙂

What quality or characteristic do you feel is most important to your success?
Being kind and authentic, treating people with respect and keeping a cool head.

Pricing:

  • $75 – $3200

Contact Info:

  • Website: seril.co
  • Instagram: serilofficial

Image Credits
Tiffany S. Bell [SERIL palms, British Vogue] Emmy Park [Vogue Japan]

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