To Top

Life & Work with Franchesca Rodriguez

Today we’d like to introduce you to Franchesca Rodriguez. Them and their team share their story with us below:

L.A. Native – Hair Artist Franchesca Rodriguez started doing hair at Paul Mitchell The School in Pasadena in 2006. She opened her salon The Design Studio Hair & Makeup in Montebello, CA. In 2008, her biggest supporters in opening a business was her parents Yolanda & Steve Canales. Her parents always let her be artistic in any way possible. Opening a salon at 19 was one of the smartest and scariest things that she has ever pursued, but now at 33 surviving a recession and a pandemic, she feels like she can get through anything. Hair is her life’s passion, Franchesca feels the connections she makes with her clients on an everyday basis is nothing like what other people experience in their everyday lives. She gets to know these people on a personal level, gets to create art, and makes people feel good about themselves all at the same time. Her biggest motivation is her husband Bryan Smith (@bryan.doeshair) & daughter. By working together, they now Manage a 2nd location, Salon Cielo in Covina, CA. Being in the beauty industry for over 15 years she has been through so much but her goals won’t stop growing. Next she wants to travel, teach, and give back by sharing her gift. She wants to inspire a new generation of hair artists by making the world a little more colorful.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Recession of 2008 and a pandemic of 2020 wasn’t easy but if you have the right mindset the right support system by pushing yourself and figuring out what’s best for your business. I had to think outside of the box.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in avant-garde creative hair color. I’m extremely proud of the fact that I am such a young Hispanic woman that succeeded in an extremely competitive industry by putting my stamp on doing hair outside of the norm. I feel what sets me apart is no one does hair like me. I have never thought my fellow beauty artist were competition.

What was your favorite childhood memory?
As I look back on my hair journey, I have to say my favorite childhood memory is my grandfather letting me play pretend beauty shop. Everyday, I get to look at a photo of younger me doing what I love now and my favorite person in the world. I’m so blessed that my grandfather believed in me.

Contact Info:

  • Email:
  • Instagram: @dye_hard_frann
  • Facebook: Tds.hairmakeup
  • Other: @tds_salon

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in local stories