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Life & Work with Erin Barnett

Today we’d like to introduce you to Erin Barnett.

Erin, we appreciate you taking the time to share your story with us today. Where does your story begin?
I graduated in 2016 from the University of California at Santa Barbara with a degree in Communication and Psychology.

With no idea what I wanted to do for a career, I joined the ranks of a large technology corporation called Oracle, hoping to just pay the bills.

After a short stint at Oracle, I found myself at a high-growth startup in Santa Monica, California. I was promoted four times in the span of two years and found myself being the youngest director at the multi billion dollar company by 15 years of age. However, I still went to bed every night unfulfilled.

The only thing that really seemed to interest me at the time was collecting watches, and I spent most of my days (and all of my paychecks) on learning how to trade and invest in them. After about a year of being unhappy, I decided it was time to do my own thing and started “By Barnett”.

I began traveling from Santa Monica to the Jewelry District in Downtown Los Angeles every single day. I was doing whatever I could to learn the business. I took free advice from anyone that would lend it and started making random pieces of jewelry I thought would be cool. Some were! Most weren’t.

After a year of doing this and learning the ropes, I decided it was time to open my first shop. I found the cheapest place possible during Covid, and this was when the real fun started. I was finally somewhat legit.

Once I had a brick and mortar office that clients could come and visit, everything changed. I started getting notable clients, and business began to boom! Flash forward three years of hard work, and I am what you see today!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The road to where By Barnett is today has certainly not been smooth. At a pivotal point in my companies growth, Covid hit, and the entire jewelry district shut down. I was unable to produce any of the orders I had been receiving, and people had no interest in spending money on jewelry to just wear around the house in their underwear.

However, I didn’t let this slow me down! I took advantage of the fact that rent was the cheapest it had been in likely 15 years and put a deposit down a small showroom in DTLA. I timed this correctly, and right as I moved in, the world began to open up, and so did the projects.

While Covid made things difficult, it was NOT my only struggle in starting a custom jewelry company.

I began to realize that most of the jewelers in Los Angeles had family in the jewelry business, 50+ years old connections, and millions of dollars. I certainly did not have any of these.

What I did have though, was a keen eye for fashion trends and an extremely deep passion to bring new ideas to life. I quickly found that this was all that matters! I focused on creating jewelry from scratch instead of relying on selling inventory that was already in stock as I grew my own stock of custom jewelry. Now I have an entire showroom full of glistening gem-set items, ready to be sold.

Appreciate you sharing that. What else should we know about what you do?
My company designs and creates custom jewelry from start to finish. This means taking an infant idea, turning it into a 3d computer design, and then making this a reality. Sounds simple, but there are many steps in-between that require complete mastery of jewelry creation.

By Barnett also buys, sells, trades, and consigns luxury watches.

Whether you are searching for a watch that is nearly impossible to find or are ready to trade your old daily beater into something new and shiny, we do it all.

At By Barnett, we are known for operating with the highest degree of transparency. We want our customers to feel comfortable and educated when making a large investment in jewelry, and we are experts in the field.

We are also known for our extreme attention to detail and never compromising quality or cutting corners. There are a lot of jewelers that take the cheap route to make a few extra bucks, but we do the opposite. We are okay making less, knowing that we have created a superior piece of jewelry.

Any big plans?
The future for By Barnett looks bright! Every day I am shocked to see how quickly this company has grown in the three years. Besides continuing to grow and make even crazier custom pieces, there are a few things I have planned on the horizon.

At the beginning of May 2022, I am launching a new sub-brand called “Pierced -By Barnett”.

This company will focus on ladies earrings. They will all be nickel-free, crafted entirely of sustainably-recycled 18KT gold, and will feature the same impeccable diamond quality that By Barnett is known for.

We wanted to make this brand attainable for the masses, so we will be keeping the price point for most of the earrings at $1500 or less!

The final thing on our horizon is expanding into the Crypto/NFT space. We are already in the works of creating a top secret NFT project that will create a new way for crypto investors to trade watches, as well as expanding our brand into the meta-verse. We hope to be one of the first jewelry stores in the meta-verse.

Contact Info:

  • Email:
  • Instagram: @by.barnett

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