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Life & Work with Erika Coggin

Today we’d like to introduce you to Erika Coggin.

Hi Erika, we’d love for you to start by introducing yourself.
Originally from Wyoming, I come from a long family line of horse trainers specializing in American Quarter Horse and Arabian. As a young girl, grew up with an immense appreciation for the outdoors, family life and western values. After serving as the secretary of my local FFA chapter, I realized the monumental importance of business + finance in the equestrian world. In May 2015, I graduated with a Bachelor’s Degree from the University of California, Los Angeles (UCLA) specializing in Business and Managerial Economics. Today, I am able to marry my love for western culture and business experience to help ranchers + property owners maximize profit and market effectively while staying true to the roots of Wyoming.

We all face challenges, but looking back would you describe it as a relatively smooth road?
There has most definitely been a fair share of ups and downs, but growing up my father always used the expression “get back on the horse,” so I have carried that mentality into my business mindset. One of the biggest hurdles was being away from family and the culture I hold so dear while I was at UCLA, but I was surprised to find just how big the equestrian community is in Los Angeles — I even found my way onto the set of a couple of Hollywood films as a stunt rider.

Appreciate you sharing that. What else should we know about what you do?
Aside from my passion to help ranchers and property owners maximize profit and market effectively, I have carried on the family tradition of horse training and have clients throughout the west coast all the way from Malibu to the panhandle of Idaho. I believe fundamentally that the communication required to work with a horse can be transferred to the private sector to showcase the importance of give-and-take as well as decentralized leadership.

Do you have any advice for those just starting out?
When I was young, I believed the world existed within the valley of the Grand Tetons near Jackson Hole. Although I still feel in my heart that is home, I know there is a big world to see with a wide range of experiences to enjoy. If I was giving advice to my younger self, I would say to follow your heart, trust in God, and know that anything is possible if you put your mind to it.

Contact Info:

Image Credits
Michelle Coggin, Taylor Brandon, Davor Denkovski, and Wes Snider

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