Today we’d like to introduce you to Desiree Thomas.
Hi Desiree, so excited to have you with us today. What can you tell us about your story?
After leaving my four-year university due to financial restrictions back in 2015, I was pretty much lost and didn’t truly know what I had a passion for. Eventually, I finally got my first job and was able to afford things that I couldn’t before like getting my hair and nails done. I didn’t grow up wearing extensions and weaves until I was about 18 but for the life of me, I just could not keep my installs in long enough because I like to wash my hair often and don’t really like wrapping my hair at night so the style would just never last.
After looking through youtube, I noticed that girls my age were beginning to wear wigs and I just knew that I would love the convenience and freedom that a wig could give me compared to weave installs, so I started purchasing them. I had no idea what I was doing and I was spending hundreds of dollars buying wigs but I was messing them up because for the life of me I did not know how to wear them so that’s when I decided to start sewing my own wigs together by hand! It would literally take me 6+ hours to make one wig but I would wear them and be so thankful that I could come home and just take them off when I felt like it… After a while friends began noticing and asking questions and eventually would ask me to make wigs for them too! So in February of 2018, I created my business Instagram page “WigsbyDez” I knew it wouldn’t be easy and it would take time but I wanted to try new styles, colors, and lengths so I kept buying hair and making wigs anytime I could. However, sewing by hand took so much time and work so in the summer of 2019, I decided to use every last dollar I had to take a Look and Learn Wig Sewing Class in Houston, Texas! Once I got back home I was making wigs so much faster than before and the quality of my wigs became better. This is when I knew I wanted to become a BRAND so the name had to change and theWigRack came to life. I was able to hire a graphic designer and create my own website so I could sell all over the states! But then the pandemic happened and hair was hard to come by, people were losing jobs and not enough sales were coming in.
Out of boredom, I downloaded TikTok and began to start recording myself making wigs. I didn’t realize how many people didn’t know that there were people out here making wigs with a sewing machine until one of my videos went viral and hit 1.8 Mil Views. I even ended up on theShadeRoom I now have 100K followers on TikTok and 11.7K Followers on Instagram. I have sold wigs all over the states, Canada and even the United Kingdom. I’ve made wigs for celebrities, Instagram influencers, friends and family. This year alone, my business has already made six figures which is such an amazing goal to reach! I truly love what I do and I was able to quit my job at the airport in July of this year and now I’m making wigs FULL TIME. I love making others feel beautiful and it’s definitely not easy running a business alone but I have so many great friends and family that are proud and support me the best way they can! I cant wait to see what’s next for theWIgRack LLC.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I have lost THOUSANDS of dollars, collected debt and even went through mental breakdowns. I truly hate it when a customer isn’t pleased. And I try my best to address every issue but it definitely becomes hard when there’s so many orders and some many questions. I’m literally one person doing all the marketing, answering questions, shipping out wigs, buying inventory, making wigs, and creating content. I’m not used to having so much responsibility but I know it comes with the business. Some days I literally have to put my phone on do not disturb because I need days off. I quit my 9-5 but now I’m literally working all the time. I’m still trying to learn how to manage my time better and I probably shouldn’t take on so many orders at one time because the stress is definitely getting to me!
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in machine made lace frontal and closure wigs. I use bundles and lace pieces to make wigs by sewing them onto a wig cap. I’m most proud of the fact that I never gave up. Nowadays, it seems like people become successful so quickly and for me, it took about four years just to make a name for myself. Growing up, I never really saw myself as a creative but now I know this is my passion. I love social media and I love creating content!
I think what sets me apart from others is my style of wigs. I feel like I’ve created a signature look for theWigRack and you can definitely tell my work apart from others!
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Instagram (@DaishaLaid) – Inspired me and taught me how to make wigs with a sewing machine.
Instagram (@sccottiee) – Jeremy Jones definitely helped a lot. He helped fund my business at times and even designed the website I’m currently using now. He’s very knowledgeable when it comes to running a business and he’s not afraid to put in the work. He’s the creator and founder of (@sbrbnla) so he definitely had some tips to help me with the social media portion of running theWigRack
Mom and Dad – shoutout to them for letting me take over the dining room and use it as my office!
My older sisters helped me learn how to use a sewing machine and bought me supplies when I wasn’t able to. they have even brought me business and are always promoting my work
All my friends that help me promote my business and get my name out there!
- Email: TheWigRack@gmail.com
- Website: theWigRack.com
- Instagram: https://www.instagram.com/thewigrack/
- Twitter: https://twitter.com/theWigRack