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Life & Work with Cliff Choi

Today we’d like to introduce you to Cliff Choi.

Hi Cliff, we’d love for you to start by introducing yourself.
My story is a series of “learning, experimenting, practice” loop cycles. I started my artist journey as a DJ and I was fascinated about electronic music and technologies.

I thought that I didn’t learn that much back at home so I left Korea and went to a music school in Boston called Berklee College of Music.

I spend lots of time learning and experimenting in school. I mostly worked with computer software and the great thing about this is the computer software environment is limitless, it has so much potential. I just had to spend more time expanding my possibilities.

Then eventually, I wanted to dive more deeply into Music Technology. I had so many ideas but I didn’t know how to execute them properly in a computer environment. So now I am in California, researching and learning about music technology going to grad school. I am not sure what is going to be my next chapter, but I am enjoying my time here learning something new every day in school.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Technology generally has been changed dramatically for the past few years. And I was obsessed with catching up with newer programs and learning new technologies to incorporate into my art. Newer technologies and programs were always appealing. Then I realized, I never “mastered” a tool I am using in my art practice. So I decided to spend lots of time “master” my tools, synthesizers, programs. And this stage solidified my style of art.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am good at making creative visuals and music using technology. The tools I use in my art practice are programming-based tools and analog electronic instruments including Google Colab (AI Machine learning), TouchDesigner, and Eurorack Modular Synthesizers. I feel proud that I got to the level where I can execute my creative ideas and make them into audiovisuals. It took so much time to learn and practice my music and visual programming skills.

What was your favorite childhood memory?
When I was young, I was the kid who just love listening to dance music carrying my mp3 player everywhere I go. So I collected dance music since I was young and I had this tool that I can change the speed of the music. I was fascinated about how the music sonically changes when I changed the speed of the music then later on, I found out that an essential gear for vinyl DJ called “turntable” can change the speed of the music the same way I imagined. Of course, I spent so much time experimenting with the turntables and few years later, I started my music career journey as a DJ.

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Image Credits

Photographer – Maia Liu, Lizzy Liu

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