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Life & Work with Cecilia Saiden-Davis

Today we’d like to introduce you to Cecilia Saiden-Davis.

Hi Cecilia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my salsa business as many businesses in 2020 due to losing my job during the pandemic, however I feel it was more of a blessing to be pushed to do what I’ve always wanted to do, cooking has always been my passion, as I was raised by my grandmother, I learned more beyond than just cooking, I learned to put my heart in every dish I prepare, I was born in Mexico, and moved to California in 2003. I thought of making the salsas as a way to bring more flavor to people’s home meals, every jar is made with fresh ingredients, grilled on real mezquite wood, just the way my grandma taught me.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As I was growing my business, I started to need help and that was one of the biggest struggles since I wanted to keep the same quality, also the jars that I used for my salsas were hard to find.

The main struggle came when we had to move to an apartment and I couldn’t use my grill, what was supposed to last only a couple of months lasted almost a year and my business had to be put on hold, finally we just moved to our house and I’m getting ready to make my salsas again.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m very blessed with “my salsa family” as I call my customers, the reason they like my salsas is because they can taste the fresh ingredients and all the love I put in every jar, I go to the produce market and pick the tomatoes, tomatillos and all the fresh ingredients personally, the same day that I grill them, the green and the red salsa are some of the most popular, along with the macha salsa which is a very spice but with lots of flavors.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I was lucky to have my grandma, not only for teaching me how to cook but also for giving me her skills to work hard and to never give up, as an immigrant I struggled when I had to raised my three daughters as a single mother, but if you never give up and not lose your faith, you can succeed.

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