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Life & Work with Bethanie Jones

Today we’d like to introduce you to Bethanie Jones.

Hi Bethanie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Definitely! When I was younger I loved the process of styling without realizing it was ‘styling’. Creating an outfit felt like putting a puzzle together. Once I learned that my passion had a name, I knew I wanted to pursue it with all I had.

Before moving to LA, I went to a small university out in Nashville, TN. I was studying fashion merchandising at the time and quite honestly had no idea what my career in fashion would be… It wasn’t until my senior year of college that a professor & more so mentor of mine approached me with an outside project she was looking to fill. A music group at our university was looking for someone to dress them for performances… aka they needed a stylist. Something about the word stylist stuck with me and I was eager to take it on the project. It was the most passionate I had been about something in a long time. It finally clicked and I knew after that year I wanted to be a wardrobe stylist. I became obsessed with learning how to become a stylist. It gave me a small high when I started making mood boards & look books. I was solving “puzzles” with clothes… but this time I finally had a name for it.

After college I was deciding between LA and New York for where I would move to hopefully shadow stylists. I felt the most peace about coming out here. When I got to LA I started interning under a wardrobe stylist while also being mentored over the phone from a stylist back in Nashville. (Both women of which I still assist today and admire!) Through assisting and slowly taking on my own projects, I have come to realize this job isn’t conventional. There are so many twists & turns a stylist can encounter. The secret I think is just to embrace it all. I love collaborating and having an opportunity to tell a story with clothing. The first set I ever assisted on in LA was for a music video. A year later I can say styling music videos is where my passion lies! I have had the privilege to style the videos of “Whole Foods Parking Lot” by Han.Irl and “In My Breath” by Matthew Santos. Both projects were so special to me.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely been a journey! One of the biggest struggles is knowing you can’t control situations, but you can control your response. I have been disappointed, gone through dry spells of work, and have experienced this passion go through creative waves.. Even a few clothing racks fell on me – (Everyone was okay though, haha.) But those are the moments I get the opportunity to reevaluate on why I want to pursue this job in the first place. Not everything is going to go smoothly, but that is when the true passion shows up. It’s always been more than just picking out clothes. Meeting so many inspiring people along the way, I wouldn’t trade any of the experiences.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?

I love collaborating with other photographers, models, and artists. Primarily I love to work with music artists! I have had the opportunity to style music videos such as “Whole Foods Parking Lot” by Han.Irl as well as “In my Breath” by Matthew Santos. I was really proud to have worked on the music video “In My Breath.” The team was incredible and the project truly challenged me! A week prior, I had lost my vehicle in an accident which threw a bit of a curve ball in how to shop for the looks/ transport what we needed. It put a little extra determination in me! At the end of the shoot days we were all so happy with how the video came out.

No matter what project I am working on, the most important thing to me is connecting with the people I am styling. Clothes are so meaningful but really its the people. I want to remind people that they bring purpose to the clothes and to the team.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I would say the biggest thing is to not be shy about your passion! Create lists of your dreams, research up on your role models, and then start reaching out to people. Use Instagram to reach out to those you are looking up to or others pursuing the same dream. Always be a sponge and ask questions. I have met so many stylists who have encouraged me and wanted to help me along the way. Don’t be afraid to put yourself out there, they were once in your shoes. Odds are you will do the same for someone someday too!

Contact Info:

Image Credits
PHOTO(S): Have a Nice Day Photo, White dress in desert, all black fit out in desert: Credit to these photos will go to Eric Chang PHOTO: Han.Irl “Whole Foods Parking Lot” Promo shoot: Credit to these photos will go to Brooke Boyer PHOTO: “In My Breath” BTS: credit to these photos will go to Evelyn Stommel, StommelHaus The thumbnail photo, Brianna Young

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