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Life & Work with Benji Pall

Today we’d like to introduce you to Benji Pall.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was always interested in fashion, the arts, and music. I think that was from being born and raised in New York City, you get to see so much culture from a very early age. I like to think I was always very creative but when I remember back to art classes as a kid, a stick figure was the best I could ever do. I really appreciate and love being creative with my hands. Nowadays whether that is painting on a leather jacket, designing our next USLA shirt, or whatever I am currently working on. I think the art of working with your hands and having the DIY mentality so to speak was really lost for a long time. It’s a beautiful thing to see so many small businesses like myself being creative and blossoming.

When it comes to vintage, I started selling it out of my Jeep on Melrose about four years ago (Also sold via online platforms). This was prior to all the people setting up their small business’s on melrose. I think it’s really awesome. I started to build up a really supportive clientele and once I felt confident enough with the products I was selling, I began reaching out to friends, whom had a “social status” who might be interested in wearing some vintage. Turned out that vintage started to become more and more popular at the time so it was a perfect opportunity to start doing at home appointments for clients who couldn’t easily get to the markets, or frankly didn’t want to.

After doing that for a while I decided to open up a showroom and downtown LA for about a year and that was great during the pandemic, but once traffic hit again, I came to the conclusion that people really just didn’t want to go downtown.

At the end of last year (2021), I decided to risk it and open up a brick and mortar store, where we currently are. It has been an absolute blessing and so grateful for the surrounding community and businesses. I live in the area where I opened a store (Santa Monica) and always felt that there was so much more potential with Main Street then it currently had. That being said, the community, the surrounding businesses, and our customers make this dream I never knew I had a reality.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There will always be challenges that come up for any business owner, any person matter of fact. So yes, there have been some along the way, both relating to business and personal life. I truly get more and more motivated to overcome every struggle through interacting with people in our shop. One of the main things that I use as an outlet is being creative in whatever way I feel in the moment.

Appreciate you sharing that. What else should we know about what you do?
At Unholy Saints, we specialize in curating vintage clothing from tons of different eras. We are a 3 person team, so while Joey runs the daily operations of the store, Garret does all the online sales, and I (Benji) am grateful enough to use the time I used to spend doing all that to expand my creativity through the shop. I have a big DIY mentality so when I picture a new project in my head, I just go for it creating a very rough sample idea of it first and then work on refining it. I am currently working on making around 200 necklaces using vintage Metro tokens from LA and NYC to sell in store, and working on custom bowling shirts, and a small run of side bags. It can be a lot sometimes but I like the think I work best in an organized chaos.

Aside from curating vintage we also support made in USA brands and sell smaller brands like us in store.

Is there any advice you’d like to share with our readers who might just be starting out?
Never be afraid to ask questions! When I was first starting out to this day, I always ask questions on what I do not know. Learning is essential. Especially in vintage, there are new things to learn every day.

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