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Life & Work with Ariana Edigin

Today we’d like to introduce you to Ariana Edigin.

Hi Ariana, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Ariana Edigin and was born and raised in Oakland CA. I have an online hair extension business called Forever Beautiful Hair Collection. I provide luxury hair bundles, wigs, frontals, closures, plus more! I started selling hair in 2019. As a black woman, my hair has always been important to me and mother used to tell me, “make sure your hair looks right every time”! Before I started my hair business I would buy hair from my friends or other locals who provided the best hair because I always wanted the BEST. Every time I would get my hair done I would get the best compliments from strangers on how my hair would look so pretty and it would make me feel so confident and beautiful. That’s when I wanted to start my own business to make other women feel confident and beautiful just like I did.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My business has its ups and downs, but one thing I do is keep going because this is my brand and I will make sure my brand is heard! When I first started I was getting so much support and I didn’t even have a website. Most of my supporters were my family and friends. When I first announced that I was selling hair my family went crazy with the purchases and showed me so much love and prompted my new business too. I think what was difficult for me was the marking side of the business. Marketing was a new thing for me and I had to take time and learn how market so I could grow my business.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
In my professional work, I am a social worker. I work very well with people. One thing about being a social worker is that you need to be very transparent and that helps me with my business a lot. When things don’t go the way I planned, I always have to remind myself that everything will work out the way it should. I am most proud on how I can do anything I put my mind to. If I want something I do everything in my power to get that! I think what sets me apart from others is my compassion. Most lack compassion and I know things happen and I know that every client is different.

What quality or characteristic do you feel is most important to your success?
Communication is a big thing for me! I feel like the better you communicate the better your outcomes will be. Support from the people who are closest to me keeps me going and my mother is one of my biggest supporters. My mother is the reason I believe in myself and my business because she speaks so much positive in my life. I love that I can make women especially black women feel beautiful forever.

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