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Life & Work with Annette Ochoa

Today we’d like to introduce you to Annette Ochoa owner of Good Beauty LA and Muher Los Angeles.

Hi Annette, we’d love for you to start by introducing yourself. How did you get to where you are today?
A big turning point in my life was when I hit 27 years old. I wanted more out of life and finally felt like I could pursue some of the big dreams I always had. My mentality really shifted and I was really determined to change my environment and my life. Not just for myself but mainly for my daughter. I always had a passion for fashion and beauty. I knew I wanted to pursue a career in that field. In 2017, I started exploring options for beauty school but I was quickly discouraged as I felt at that time that I couldn’t pay for school so I put that to the side. In late 2018, my brow artist at the time who is also a good friend of mine, Yadira Jauregui offered me an amazing opportunity to be her and Laura Roberts personal assistant and studio manager at their new studio that they were about to open.

Without even thinking twice I took a leap a faith and quit my 9-5 job and started working at Axis Aesthetic. That completely changed my life and showed me really the potential I had. I quickly became obsessed over the brow industry. That’s where my business Good Beauty LA was born. In 2019, I learned the art of Microblading. That was the first service I offered as an artist. Since then, I’ve also taken brow shaping classes with celebrity brow artists Giselle Soto and Rene de la Garza along with other online courses to really perfect my craft and continue my education. In September of 2020, I went off as a solo artist. It was so scary but definitely necessary for my business and myself to grow to the level I wanted to. I chose to really believe in my vision and never look back. I can really say I started from the bottom and really worked hard for every client that has ever booked with Good Beauty LA. In 2021, I enrolled into Paul Mitchell the School for their skin program.

Fast forward to 2022, I finally became a licensed esthetician. Which was the missing piece to my business. Although the pandemic was really hard on many, for me it was a blessing in disguise. It really pushed me out of my comfort zone, finally started beauty school and also start another business. I was also able to branch out into the fashion industry and started my clothing brand, Muher Los Angeles. I never thought that I would be able to do both, but with a lot of hard work, dedication and the right mentality I have. Ultimately doing something I 100% love and it’s authentic to me is so important. My business is definitely still continuing to grow and I really can not wait to see it flourish into what I envision it to be.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Having your own business can seem so easy on the outside in. Especially on social media you only see the pretty side of things. However, it’s definitely not easy at all. I think most of the struggles I’ve ever had to phase were internally. You know, those little fears we get when we’ are about to do something new. That self-doubt and fear can really end a lot of dreams before they even begin. I’ve had those moments. But these past years, I’ve really learned how powerful our mind is and really mindset is everything when you’re trying to accomplish something. I don’t let any fear or negative thoughts enter my mind, if I feel them coming I quickly think of something good and positive. When I decided to start my business, I told myself that failure was not an option and I’ve kept that mentality. Trying to run your own business and on top of that being a mother and having a personal life is definitely challenging. There really isn’t any balance to it and you kind of just go through the roller coaster together. Let me tell you that mom guilt is very real when you’re also trying to build a business. However, I push through it and I remind myself that my daughter is the reason I’m working so hard. Growing up, we look at celebrities as role models, at least I did. and want to change that narrative for my daughter. I want to be who she looks up to. If mom can do it then I can do it too. That’s crucial to me.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a licensed esthetician and Microblading artist. Anyone that comes to me comes for some Good Brows. I specialize in the beautification of eyebrows and skin. Most of my clients choose me as their brow artist for a fuller and fluffy brows. I see clients for services like brow shaping, brow lamination, brow tinting, Microblading and customized facials. I’m definitely most proud of my brow work, my goal is for every one of my clients to leave with some beautiful brows, knowledge on skin. and some more confidence. Good Beauty LA is known for good brows and good skin.

I’m also extremely proud of my clothing brand Muher Los Angeles. It embodies who I want to be and who I’ve worked hard to become. It embraces my Latina side inside the fashion world.

We all have a different way of looking at and defining success. How do you define success?
I think success is different for all of us. There’s not one set definition that applies to everyone. For myself, ultimate success is happiness, peace and financial freedom. Success is not how it looks on the outside but how YOU really feel inside. That’s what truly matters. Waking up everyday and truly loving what I do, to be in a creative space that motivates me and inspires me and allows me to grow and be myself every single day is a blessing. To have a career that also helps other people feel inspired by my story, and my journey. My career allows me to connect with so many different women from all sorts of background. These women who I get to help boost their confidence with a simple service, that’s a blessing.


  • Brow and facial services range from $30-$500

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