Today we’d like to introduce you to Anita Morris.
Anita, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve heard of people starting businesses and doing amazing things after experiencing unimaginable life trials. But I never imagined that one day I would be one of those people. My brand, Anita by Design, was born after one of the most devastating trials of my life, marital betrayal. My immediate thought was divorce, but after a long, hard, painful fight to save our marriage, my husband and I recovered from the storm. While rebuilding our marriage, we fell in love with each other all over again. We became more intentional about each other and our marriage blossomed into something more beautiful than it had ever been.
As I was working through the process of rebuilding my marriage, I cried out to God to help me overcome the betrayal. I also dove heavily into sewing because I needed something tangible to focus on. I had learned how to sew many years before and the craft allows me to use my creativity and focus on beauty. So, I would close myself in the sewing room and sew all day long.
I began to share the garments I was making with the online sewing community through Facebook Groups. People started commenting, asking questions, and telling me I should start a Blog. In 2016, my husband and I launched my blog, Anita by Design. I highlighted all the clothes I made and shared with the community about the patterns and fabric I used for the projects.
Shortly afterward, I launched my YouTube channel under the same brand. My husband was my photographer and videographer. The channel took off and became very successful. The viewers fell in love with my teaching style and kept coming back for more. As the channel began to grow, I knew I was on to something good, so I continued to serve the community with quality content.
The following year, my husband retired from his job of 30 years and we were so excited to step into our new season. But six months later, he was diagnosed with brain cancer. As you can imagine, we were shocked. Then, eight months later, I stood by and watched my husband take his last breath.
I felt like my world had been shattered. I was devastated and couldn’t imagine how I would recover. I took the time I needed to grieve. Once again, I cried out to God to help me. Then, one day I sat down at my sewing machine and began to sew. The tears were flowing but I wouldn’t allow myself to stop. I kept sewing and that’s when I knew that I wouldn’t let Anita by Design end. I have a saying that explains my triumph. Since I kept crying out to God and sewing, my mantra is: “Give me JESUS and a SEWING MACHINE.”
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has definitely not been a smooth road. As I was going through the grief and healing process, there was a lot of uncertainty about my future. When my husband died, I had to learn how to move forward without him.
I didn’t know how to operate the cameras, lighting, or sound. But I got on YouTube and watched videos. I asked a photographer friend for tips. And I practiced and learned how to take photos and record my own videos. They were not that great in the beginning, but they have improved a lot. I continue to learn and grow in the area of photography and videography.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am the founder of the popular DIY Fashion Brand Anita by Design. I teach women all over the world how to sew their own garments.
I have an Online Sewing Course for beginners called “LEARN TO SEW, Mastering the Basics.” I help new beginners learn how to master the basics of garment sewing so that they can create a wardrobe that makes them happy. I have women from all over the world enrolled in the course and they are mastering the basics.
I also have a very successful YouTube channel where I provide reviews and sew-alongs for those who are looking for sewing tips, guidance on sewing, and reviews for sewing patterns.
The one thing I’m very proud of, which sets me apart from others, is my ability to think like a beginner. I provide step-by-step, very detailed sewing instructions which help beginners to see the process from beginning to end. When learning how to sew a garment, it’s very helpful to see all the steps. My teaching style assumes that the student has no prior experience.
I am the author of the Amazon Best Seller, STEP Into It, Overcoming Trials that Lead to Purpose. I share my story and the steps that I used to overcome and thrive again in life. I introduced my audience to the 4-Step process that helped me so that they can apply it to their own circumstances and find healing. The steps are STAND, TRUST, ENDURE, and PROCEED. I break down the meaning behind the words and how powerful they are when we allow ourselves to STEP into each one with intention.
I am also a Transformational Speaker, sharing a message of hope, perseverance, and triumph for those who are living in the midst and aftermath of devastating life trials. Based on the principles shared in my book, I inspire audiences to STEP into purpose. My other mantra is: “The trials of life DO NOT come to destroy you. But they have the potential to usher you into the purpose for which you were created.”
Is there anything else you’d like to share with our readers?
I believe that one of the reasons why my community trusts me and keeps coming back is because I show up as the real me. I come to the table with all of me. I am a woman of faith and I don’t try to hide that I believe in God. Some people say that you shouldn’t mix faith and business. My faith in God is my foundation. I don’t want to set faith aside for the sake of building a business. If God isn’t part of it, I want nothing to do with it. When I started Anita by Design, I prayed and asked God to help me honor Him in everything. My brand is called “Anita by Design” because I am God’s design.
- Email: email@example.com
- Website: https://www.anitabydesign.com
- Instagram: https://www.instagram.com/anitabydesign/
- Facebook: https://www.facebook.com/AnitabyDesign/
- Youtube: https://www.youtube.com/c/AnitabyDesign
First 3 photographs and photo in the very last graphic are courtesy of Lesley Bohm Photography in Los Angeles.