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Life and Work with Whitney Tai

Today we’d like to introduce you to Whitney Tai.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
From as young as I can remember, my dream was to write and perform. I had a mission, ideas to share and art to create. I remember shortly after graduating college in NYC, pursuing a career in Architecture and Design and being exposed to the most incredible humans I had ever met, that I was soon bombarded with a wall of incredible hurdles. I had worked so hard in silence to put myself through school and took a ton of jobs over the course of four years to push myself and find direction. A few years later, I began writing my first body of music at this time with my producer, Tim Janssens. It was in this same period that my grandfather’s heart condition had grown increasingly worse and there was no one left to watch over him. I instinctually jumped to his care… he had been the greatest friend and confidant through my most difficult and triumphant times. I spent long days driving hours and hours, back and forth, state to state for work to then spend long nights by his side in the hospital. I was becoming a shadow of myself, exhausted, robotic and severely depressed watching my best friend drift away.

Making music not only healed and supported me through these times, but it also allowed me to stay focused on my goals. I played really cool shows with bandmates who believed in me and stood reverently by my side as I began to build my empire. Many nights I sat by my grandpa’s side and his voice still rings in my head, “I love you and I believe in you. Never, ever give up.” After he had passed, those words would be etched like hieroglyphs on my heart. Fast forward after picking up the pieces of my life again… I moved out to LA with my team, formed a new band and began creating the next chapter of my musical journey. There are so many details between these lines above, maybe their omission is for the better… as re-counting most harrowing details of any past require a reorganization of brain info where huge killer dust bunnies live ready to pounce without notice. I like to preserve those vulnerable critters to create something super emotional in my music. I am grateful to be living in the crazy city of Los Angeles, a place containing people of myriad talents, full of quirky oddities that shake the conservatism from beneath you and basically is a playground of ideas to expand into as a human being.

Has it been a smooth road?
It definitely hasn’t been a smooth road and my struggles were many. Between losing most of my family, loss of self, fear of failure, I never accepted quitting as an option. It was never inside me to quit anything. I was fortunate to have parents who allowed me to explore all the things I loved and choose my path. Life can get in the way of your happy sometimes, but some important advice to remember is that even when things are tough, YOU DESERVE TO BE HAPPY. Even if you get served constant blows that challenge your ability to stay focused, love yourself, remember who you are and what greater purpose you are serving. Dedication and passion are unwavering when you believe in the power of your mind and the strength it can give you to overcome any obstacle in your path.

Please tell us more about your work, what you are currently focused on and most proud of.
I am a singer-songwriter/entertainer/designer. I love to write lyrics, compose melodies, perform and create concepts that challenge others to create too. The thing I am most proud of is having the ability to serve others with something so intimate and personal that is now a part of their lives also. Music is the greatest gift of all time. I am honored to be able to craft something that nourishes the bonds of community and encourages growth. I don’t often focus on what sets me apart… as I try to focus on believing in myself to bring me closer to my truth. I believe what “sets you apart” is just an effect of giving your focus and dedication to an idea that has value, functionality, and relatability. There-in lies the beauty of a free market, everyone wants or needs something, but do you know how to bring your art or ideas closer to those who want to join? What connects us is greater than what sets us apart. That is why so many brands can flourish side-by-side… each brand knows who they are and what they believe in and therefore can represent the beliefs and core values of their audience without having to coerce or force them.

What advice would you give to someone at the start of her career?
In short and to the point, I would like to address all young women with this:

“Women of the world: as you enter any career or passion in life, remember that you are not a number, you are inherently valuable, infinitely capable and deserving of a bright future where your talents and efforts are appreciated but you must demand this for yourself and never accept anything less. Write the book, the pen belongs to you.”

Contact Info:

Image Credit:

Anna Azarov, Moneysha Walker, Tim Janssens

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