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Life & Work with Tiffany Rowe

Today we’d like to introduce you to Tiffany Rowe.

Hi Tiffany, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m an east coast girl that had some incredible opportunities that lead me here to Los Angeles. At 17 years old I moved to London to pursue a modeling career. My diverse background as a model gave me the opportunity to travel the world, work with top designers and photographers, which fed my love of art, culture, design and taught me the importance of attention to detail. I eventually ended up here in LA and I knew right away I wanted to make this place my home. I was so sure of this decision I moved my mom and brother out here within a few years of my move. I continued my career in the entertainment industry. I even had a reality show on MTV where I gave birth to my son on the show! It was a crazy experience to say the least. During my pregnancy, I decided I wanted to expand my creativity and learn something new. Having always had a creative, artistic eye, I went to school for floral design to learn how to bring my visions to life but decided that the florist life was not for me because let’s be real…. flowers die and the water stinks! I continued to create things over the years, you name it and I was making it. I always knew I wanted to have my own business. I’m an entrepreneur at heart. I just didn’t know exactly what I wanted to do. I tried my hand at jewelry, headbands and even thought about designing pet clothes?! Yet none of those things seemed quite right. Being the crafty girl I am, I decided to make a gift for one of my closest friends. In doing so I created something that would become my new passion. Not to mention, I was unknowingly creating something that would become my new business.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Life is full of challenges, of course. I believe those challenges are here to help us grow to become the best version of ourselves we can be. By far, my biggest challenge has been being a single mom of two and starting my own business. Trying to run a household, take care of my kids and wear all the hats of a business owner hasn’t been easy. There have been many days where I just wanted to give up. I thought I had made a bad decision at some point. Telling myself “it’s going to be too hard to make it happen”. I kept pushing thru in the face of adversity and sometimes even- defeat. Something in my soul told me I had to keep going. I just knew I wouldn’t be completely satisfied if I didn’t give this business a real chance. I started meditating and really focusing on success. I began to live more intentionally. Instead of looking at all the reasons why it may not work and how hard it would be, I shifted my focus. I redirected my thoughts to all the possibilities in front of me. I began telling myself I could do it! Every time I looked at my kids I knew I could go on because I was doing all of this for them. Not to mention I loved the idea of making people smile for a living.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I stumbled upon this great idea, here’s how my company, Cheeky Kakes got started. One day I was looking for an unforgettable baby shower gift for a dear friend. I was having a hard time finding thoughtful gifts that were also practical. All the stuff that was the most memorable was going to sit on a shelf and collect dust. Yet the practical gifts she needed were forgetful and boring. As a gifting enthusiast, I saw a need for something else. I decided to create my own spin on a diaper cake. Taking all the practical gifts from a registry such as diapers, blankets, washcloths, socks, stuffed animals, shoes &, onesies and much more, then presenting them in a unique way. Turning these items into look-a-like Kakes, cars, trains, flower arrangements and many other creations. All the items in our Cheeky Kakes are completely usable. Simply pull apart your art to reveal all the goodies inside! I made my first Kake for a friend, she loved it and to my surprise so did everyone else at the shower. I started getting orders from people who saw the Kake and things rapidly expanded from there.

Before I knew it, Cheeky Kakes was born. Here at Cheeky Kakes we are helping people celebrate life through gifting. What sets us apart from the rest is that we are creating exciting unique gifts, carefully curated from the best brands in the market. These aren’t your typical diaper kakes; the possibilities are endless,with themes, ranging from Peter Rabbit to Gun N Roses! We have even done kakes that light up, play music and spin around!! We have something for everyone, from simple and classic to extraordinary and over the top. Catching the attention of celebrities and press; Cheeky Kakes is quickly becoming all the rage and the go to for anyone looking to step up their gifting game. We are super excited to be opening our new retail experience in the heart of Studio City. We can’t wait to let everyone into the magical world of Cheeky Kakes. This is not your typical retail store; we are creating an immersive art experience that invites our guests into a fantasyland that showcases our incredible creations that are more than meets the eye.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The most important thing I have learned from the pandemic is to live in the moment and do what sets your soul on fire. I have always tried to remember this, and now I feel it’s more important than ever. Our world as we knew it completely changed in the blink of an eye. Reminding me to truly live in the moment and appreciate what’s in front of me. Keeping in mind some opportunities may not come again. We have taken a big leap of faith by opening a retail store in a city where a lot of businesses are closing down. We decided we were not going to let this pandemic stop us from doing something we love and fulfilling our dreams as a company. We look forward to making people smile. We want to spread a message of hope and happiness in our city. Let us help you celebrate your most memorable moments, come get Cheeky with us!

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