Today we’d like to introduce you to Sommer Fairel.
Hi Sommer, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am the CEO and owner of the clothing line. Foreign Boyz strictly bout dough. How the brand started? Foreign boyz strictly bout dough was founded by my brother Daryus Fairel known as Snoop and later introduced to my son Tyrek Fairel known as laddaboii and his crew., along with his brother Rashawn Fairel known as foreign boy shizz, Who continues to promote his uncle and brothers love for music and their brand. Daryus and Tyrek were two young men that we lost to a tragedy, who inspired this clothing line to be an apparel brand that provides affordable luxury to men and women who have a passion for fashion, a love for music, foreign cars and all about making money… While the brand continues to be operated and owned by Sommer Fairel with a vision that foreign boyz strictly bout dough will reach the national markets, also branded to have a worldwide appeal.
The message that foreign boyz strictly bout dough promotes is to Never Give Up. We encourage everyone to follow their dreams and also a loved ones dream as well, it’s never too late to keep achieving… Foreign boyz strictly bout dough started from a foundation with all products or distribution of goods delivered personally by Daryus and Tyrek, which continues today to be personally delivered by owner Sommer or her son Rashawn. Through consistency and hard work the brand was built from the ground up. Sommer continues to invest her time into improving her brand and business reputation. While using social media along with building business relationships to expand her audience. Sommer has also improved her brand products and gained loyal customers/supporters.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Has it been a smooth road, no it has not. However, I find that there will always be hurdles or a struggle along the way which helps build character and allows you to experience situations that you can grow and learn from . I have experienced a situation where my vendor was behind on getting my product to me to deliver to our customers. So I simply updated my customers on their order status as well as sent them a discount for any future orders.
Appreciate you sharing that. What else should we know about what you do?
I am a businesswoman an entrepreneur that owns a clothing line known as foreign boyz strictly bout dough and I also own a women’s online boutique with my business partner called opulence luxe boutique, we sell women’s clothing. I am known for having a passion for fashion. I am most proud of both of my brands but what stands out to me is the clothing line that I am most proud of. The reason for that is the story behind the brand and having the courage and strength to keep my brother and my son’s dreams alive by continuing the brand. And Never giving up. Turning two negative situations into one positive by speaking to you today on a brand that still exists and to also help others who may have experienced what I have. And doesn’t have the voice or courage to keep going, I want them to realize not all is lost! And it’s never too late to keep achieving your dreams or even someone else’s. What sets me apart from others? I never continued my business for money, I continued my business to make a difference.
What matters most to you?
What matters most to me is my family. And the reason why is because the support I receive and the love I receive is unmatched and what keeps me going.
- Instagram: @FBSBD
Model: Kavonna D Photographer: Akbar Stylist: Jessica D Mua: Tylerhill