Today we’d like to introduce you to Shana Bea.
Thanks for sharing your story with us Shana. So, let’s start at the beginning and we can move on from there.
While studying Fashion Merchandising & Marketing in New York City, I decided to take on a vegan/vegetarian lifestyle. It was during this time that I discovered the many ways in which my choices were contributing to environmental degradation. I was granted even more insight into the real world of fashion once I watched The True Cost documentary on Netflix, which truly shook me to my core. With this new found knowledge, I began to reimagine my place in the fashion industry.
Love, Beatrice was founded in 2014 as an inspiration and extension of my Nana, Clarence Beatrice Fletcher. Fashion was something that I always wanted to pursue, but it was important for me to incorporate my lifestyle, beliefs, and desire to be of service into the foundation of my brand.
When I started Love, Beatrice, I knew that the traditional manufacturing process didn’t align with my vision of operating a sustainable fashion brand. So, I taught myself how to sew. Within three days of having my little $99 sewing machine from Target, I designed, sourced eco-friendly fabrics, and handcrafted the first collection of cruelty-free handbags.
Love, Beatrice has since evolved into a cruelty-free lifestyle brand offering a variety of natural body care products, sustainable clothing, and cork handbags. I believe that I’ve gotten this far by being intentional. Paulo Coelho says that when you want something, all the universe conspires to help you achieve it. My unshakeable commitment to living a sustainable lifestyle continues to propel me forward.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road less traveled comes with many, many challenges. During the first few years of owning a business, you’re investing every dollar into bringing your vision to life. Beyond finding ways to fund my business, I struggled to find my customers. Sustainable fashion is a niche market that hasn’t been fully adopted by the masses. So while I was creating fabulous products, they weren’t moving. Not only was I responsible for designing, sourcing, handcrafting, graphic design, building and maintaining the company website, marketing, creative directing, editing, etc., but I also had to compete with fast fashion culture.
After years of going at it alone in business, I would advise other young business-owners that are interested in starting a business to surround themselves with like-minded, creative, career-focused individuals to share your dreams with others and allow them to support your vision. Collaboration is truly the essence of entrepreneurship.
So, as you know, we’re impressed with Love, Beatrice – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Love, Beatrice is a social and ethically conscious apparel company whose mission is to inspire and contribute to a growing movement that celebrates a lifestyle that is cruelty-free and ecological. My work is guided by environmental friendliness and built on intuitive and timeless design.
Our products are designed responsibly using sustainable materials and ethical practices throughout the manufacturing process, centering sustainability in all that we create. Our eco-friendly garments are more than a tagline, but a display of our unwavering commitment to the environment, the health of women and creating better conditions in the fashion industry.
Are there any apps, books, podcasts or other resources that you’ve benefited from using?
Social media has been an incredible tool for me. I tune into other inspiring creatives that are in alignment with my core values and beliefs. Maryam Hasnaa, Chase N, Cashe, Toni Tone, Kaye Mccoy, Cristina Martinez, Shefon Nachelle, and Mekdela Masal are a few fearless and intentional creatives that have aided in my development over the past few years.
- Website: Lovebeatrice.us
- Instagram: Love.beatrice