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Life and Work with Sara Lacombe

Today we’d like to introduce you to Sara Lacombe owner of Noire Creative.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I’m a producer/director who came to LA back in 2011 as part of an internship program with my alma mater Temple University. It took some time but I finally got an internship with one of the top production companies at the time. From there I worked my way up from a PA to now a producer/director. It wasn’t easy, I spent a couple years couch surfing while working side gigs like selling phones at Sprint and doing BTS videography for artists. Doing whatever I needed to make sure I was able to stay in LA.

In 2019, I got my biggest video to date which is City Girls ft Cardi B that I co-directed with one of my friends and mentors Daps. Coach and P with QC, really are guys who believe in giving people opportunities and just putting people on. So having them come to me with this idea and believing in me to execute it with Daps wasn’t just a great opportunity but also empowering as a creative.

Has it been a smooth road?
It definitely wasn’t a smooth ride. I think every creative struggles with feeling and wondering if you’re good enough. Living in LA sometimes make it a bit harder. But you know, you have to remember that art (good or bad), is all about perspective. Ten people can tell you no but all you need is just one person to tell you yes or simply just believe in your art as cliche as it sounds it’s true.

There’s always going to be critics, but your critique of yourself and knowing what you’re capable of is what needs to overpower all those other voices.

What I also learned on this road that I’m still traveling is that no one is going to stick up for you better than you. Don’t let people take advantage of you because they won’t stop. People may call you hard or bitchy, but you aren’t. You’re resilient, firm, perceptive and well smart. And when you’re a young black female that threatens people.

So, as you know, we’re impressed with Noire Creative – tell our readers more, for example what you’re most proud of and what sets you apart from others.
I’m a director, producer and creative director. I specialize in branded content for a range of artists and brands. I think what sets me apart from others in the industry is that I’m extremely passionate. In a world where there are countless people doing what you do and more coming up, you have to find your niche. I think mine is that I’m multi-talented. I’m a producer but I also direct and I’m also a creative director and then I’m also a commissioner where I find other directors for projects. All these roles in some way are related to each other and allow me to strength the other. I never stop learning and I don’t want to. You can always be better but most people aren’t willing to do what’s necessary to get better. They feel like they’ve made it so they don’t have to do this or that. You have to stay open and you have to stay willing, not matter who you are.

What advice would you give to someone at the start of her career?
Be organic. Be original. Stay inspired. As a creative, I feel like there is no limit to what you can do. You should be able to say you did that or tried that. You never know what you might be good at until you try it and different roads will take you to the same place.

Contact Info:

Image Credit:
Jena Green, Danny Wonders

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