Today we’d like to introduce you to Saba Gebremedhin.
Hi Saba, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Sabina’s Collection was created during my senior year of college; however, due to my fear and self-doubt, I didn’t introduce it to the world until a month after my grandmother had passed in July 2020. You see, my family expected me to graduate, attend medical school, and become the first doctor in my family. And boy did I try. I spent the first three years at Cal going pre-med before I realized I could no longer chase a dream that did not belong to me. Instead, I enrolled in an art course, changed my major to Fine Arts, and began drafting out the blueprints for my brand, Sabina’s Collection. My goal was to create a brand that combined my love for art, fashion, and exclusivity. Using my graphic designs, I create a new collection of graphic apparel that is released on the 7th of each month. No design is ever reused in order to ensure exclusivity, and all designs are hand-drawn by me. While ambitious, I was still overwhelmed with fear. Fear of what my family would think. Fear of disappointing. Fear of failing. However, all of my fear disappeared when I lost my number one art fan/supporter on June 7th, 2020. At that point, I realized that I had allowed my fear to outweigh my faith and decided to release my first collection in honor of the women who had faith in me even when I failed to have faith in myself. I release a new collection on the 7th of each month in celebration of my grandmother, for she is the reason I fell in love with art in the first place.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No start is smooth, but this journey has been worth every bump along the way. As a one-woman team, I had to teach myself how to start, maintain, and eventually expand a business. Some lessons were easier learned than others, and some were definitely more expensive than I had initially anticipated. However, in the process, I learned how to create product shots, design my own website, work with manufacturers, generate marketing posts, and most importantly- how to believe in my own dream. I accepted the fact that the success I was striving for was not going to be generated overnight, and I got to work.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My art varies from black and white paintings to a broad range of digital designs. I started oil painting in middle school and eventually switched over to acrylic in college. My specialty is black and white portraits with an empty background. It became my way of documenting the faces I felt were worth remembering. Prints of my paintings are available for purchase on Sabina’s Collection; however, the originals remain unavailable to the public. During my last year of college, I was blessed with an iPad and was immediately hooked. Designing everything from characters to fashion sketches, digital design became one of my favorite mediums. I use these designs to curate Sabina’s monthly collections of graphic apparel.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
If I could give anyone advice, it would be these three things: 1. You can never succeed in something that you did not try. 2. You are capable of learning anything you set your mind to. 3. Not every move you make will be profitable, but each move should teach you something new.
- Email: email@example.com
- Website: https://www.sabinascollection.com
- Instagram: https://www.instagram.com/sabinascollection_/