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Life and Work with Paloma Rush

Today we’d like to introduce you to Paloma Rush.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m from Monterey, CA and I’ve been singing my whole life. I’ve taken lots of voice training and participated in lots of plays, shows, talent contests, etc. Started writing songs at 15. I’ve had my songs licensed to TV shows such as “Keeping Up With The Kardashians” and “Bones” on Fox, to name a couple. I decided to come to LA three years ago from The Bay Area, to be surrounded by more entertainment minded people, and the best producers in the world.

Has it been a smooth road? If not, what were some of the struggles along the way? Any advice for other women, particularly young women who are just starting their journey?
It hasn’t been smooth at all. Ups and downs. Figuring out your style, who to work with, where to live, are all tough decisions that most people not in entertainment never have to make. Leaving behind my family to come to LA was a big one. My advice for women is when you take meetings with industry execs (especially men), dress like an artist, not a model or a porn star. That way they won’t be distracted by your boobs when you want them to be focused on the artistry. There’s a way to look sexy without being revealing. Be in the industry as an artist first. Not a model who can sing. And yes, I had to learn that lesson the hard way. Also, when any producer or collaborator you don’t already know reaches out to you with “hey beautiful” or “hey sexy,” it’s not worth a response. They should always reach out in a respectful manner such as, “Hi, I love your music and I’m really feeling your sound. This is why I’m reaching out. “

So, as you know, we’re impressed with your business – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I write and record pop/hiphop/dance music. Ballads as well. I’m known for catchy hooks, meaningful lyrics, and I prefer to have some real instruments on the track in combination with synth. I’m really proud to be able to not only write for myself, but to also co-write with other artists, sometimes on genres that are off-brand for me, but still fun to write nevertheless. I believe what sets me apart from others is my voice. I’ve trained it for so long. I am a vocal coach during the week for other students studying the voice. I pretty much have the technique to make my voice sound however I want. I even dabble in voice acting.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
In general, I think women often compete with each other rather than support each other. But I tend to weed out those types and find supportive women in the industry. You just need to be a good judge of character. In general, I think society always demands us to be sexy. The more time and energy we spend on looking good, the less time we have to focus on our hobbies, our art, and our creativity. All girls love to look sexy (guilty!) but I think it’s a matter of prioritizing the art.

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Image Credit:

AK Photography, Josh James Photography

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