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Life and Work with Marissa McDaniel

Today we’d like to introduce you to Marissa McDaniel.

Marissa has been helping her family and friends own their closets for over 10 years. She started in high school up in Seattle with her mom and mom’s friends to bring out their stylish sides and then started helping her high school friends transition their closets to be college/internship/interview appropriate.

Marissa attended Pepperdine University on a swimming scholarship and was soon helping all the girls on her team and everywhere else prepare their wardrobes for life after college. There, she also helped a few Malibu moms and professionals rekindle their love of the clothes in their closets.

After Pepperdine, she worked in the wardrobe department of a popular television show on CBS, where she learned how to dress people really well and really fast.

After a while in the wardrobe department, Marissa took a break from closets and worked for an inner city Los Angeles children’s charity as assistant director for A Chance for Children.

From there, she took a job as executive assistant to a high profile venture capitalist in the Venice area and then, went to work for a few tech start-ups, while always keeping fashion her passion and one of her top priorities by continuing to style friends and co-workers.

Now, Marissa lives in Marina del Rey with her husband, 3 dogs, and her own dream closet and has returned to what she loves most, helping others love their clothes.

“I love clothes and I love helping people feel good about themselves. There is a reason you buy each piece in your closet, and that is because, at one moment, you thought, ‘my life will be better with it because I love it and can’t image going home without it.’ Sound familiar? I know it does because that is how I feel about every purchase I make. Let’s refresh your memory, remind yourself why you bought these pieces in the first place, you’re brilliant after all, and give you the confidence to own them proudly.” – Marissa McDaniel, founder of Own Your Closet.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It is never easy to put yourself out there and drum up business. Promoting yourself can be hard! The hardest part of being an entrepreneur is getting business. It is not easy to start a brand new business, but it is so helpful to make have meaningful connections with people who can help and support you along the way. It will take time to build up any worthwhile business and I have come learn patience is essential, but so is a killer work ethic and dedication to making your business a success.

Please tell us about Own Your Closet.
Own Your Closet is my own personal styling service, where I come into my clients’ closets and put together new outfits using the clothes they already own. Each session is started by getting rid of pieces that are no longer relevant, either they don’t fit or are out of style (and staying that way), then we get to the real work of putting together new outfits. Whether there is a certain category they would like to work on specifically, i.e. date night attire, work wardrobe or every day or if they want to tackle the whole closet, we start chipping away at that. This could take a few appointments, but it completely up to the client how much time they would like to spend on this.

Why Own your Closet is so special, it’s because I stress the importance of using the clothes you already own. Most of us have closets that are already overflowing with clothes we barely remember buying, and we all fall into the habit of wearing the same outfits. It takes an outsider, with a good eye, to revamp the way you look at each piece of clothing. Before you know it, there is a completely new wardrobe in front of you with tons of new outfits! All of this was achieved for less than the price of a new sweater.

I am most proud of being able to help people feel better about themselves. A lot of the time, my clients first reach out to me around a major life event. For instance, they may have just gotten divorced and are dipping back into the dating pool, they may have just lost a lot of weight and are rewarding themselves with a better wardrobe, some have had their kids leave for college and are wanting to refocus on themselves a bit, some are getting married and want to utilize their current wardrobe the best they can for all the upcoming festivities, and some get in touch just because they want to upgrade their professional and personal wardrobe to be the best version of themselves. Whatever the reason may be, I pride myself on being able to make each of my clients realize they are so worth the time and effort and putting the best version of themselves forward is rewarding and important.

There’s a wealth of academic research that suggests that lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
I absolutely think it is imperative to seek the advice of those more successful and experienced than you. Any knowledge you can soak up for successful business owners and entrepreneurs is valuable. It is always great to network in your field because you never know where your next recommendation is coming from, but advice can come from people outside your field as well. Every successful business owner started with an idea and just themselves to see it through, whatever insights they can offer, you never know, it may really helpful!


  • For a normal, in-home appointment, I charge $100 per hour, but Westsiders get a discount, only $75 per hour

Contact Info:

Image Credit:
Marissa McDaniel

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