Connect
To Top

Life and Work with Marisela Arechiga

Today we’d like to introduce you to Marisela Arechiga.

Marisela, please share your story with us. How did you get to where you are today?
I’m an entrepreneur at heart and always dreamed of leading a business of my own. I grew up in a small migrant community named, Lamont just outside of Bakersfield, California. As a little girl, I remember my dad constantly speaking of having his own business and being his own boss. I remember how proud he was and how hard he and my mother worked when they bought a farm of their own that they would run and cultivate. My exposure to their hardwork and dreams of entrepreneurship planted a seed that today I’m privileged to feed and grow.

I graduated from UCSB and knew I was meant to lead a business of my own but never really knew in what or how but I knew that if given the opportunity I would base it on honest and open communication that delivered the best quality. I drove my career to gain experience in business, communications, sales, service, leadership and project management in and outside the corporate construction sector where I managed large scale construction projects from beginning to end.

Rubber really met the road when I met my business partner, Mario. He was great at building spaces while I was great at cultivating relationships, creating new systems and managing the business side of things. We blended our strengths, ideals and passions to create New Generation Home Improvements. In 2009, we struck out on our own and started New Generation at the height of the economic crisis. We knew we could offer something unique to the industry with Mario’s talent and respect for space, and my desire to grow a business on principles too often ignored in renovation projects: professionalism, communication and customer service.

Getting to where we are at today has been a fun and the busy road filled with tremendous lessons along the way. Some lessons are easier to learn than others but Mario and I are doing what we are best at. We spend each day doing what we love and it makes the ride so much sweeter.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has most certainly not been smooth. Starting the business in 2009 during the height of the economic crisis took a major leap of faith (and a high endurance for pain). But yet, the first challenge was, of course, believing in myself enough to know that I absolutely was meant to be in business for myself and second that I could. I always admired women in business for themselves and wanted it for myself but was intimidated by the challenge. The shift happened when I stopped being scared and took my first step into what I wanted. It’s important to not get too far ahead of yourself and just put one foot in front of the other. If you keep walking forward you’ll be amazed at how far you get.

Running your own business is tough and met with many high’s and as many lows but so much of riding the wave of entrepreneurship comes in having the right perspective. Indulge in the wins regardless of how big or small they are is important. When the low’s come it’s important to realize that there are valuable and necessary lessons to learn, every mistake is an opportunity to learn.

Please tell us about New Generation Home Improvements.
I run a Construction Company named: New Generation Home Improvements. We specialize in renovating and transforming people’s homes. I am very proud of the expertise we bring to every project. We didn’t wake up one day and decide to be general contractors. Outside of our education at CSULB, UCSB and UCLA we come with experience in managing major multi-million dollar projects on the commercial side. The experience we gained in running these full-scale projects is something we bring along with us to every home we enter.

We believe that we bring a “New Generation” to renovation by building a reputation of not only having a great vision for space but also having excellent business practices that respect the homeowner while delivering a quality and custom product. It’s been said that we are the designer’s dream contractor because we know how to bring a designer’s idea to life.

Who have you been inspired by?
I’m inspired by any woman who steps into themselves and says “Yes, I can. Yes, I will”. Sometimes, that means that they will run their own business, other times it means they are going to run someone else’s business while other times it means they were meant to step away from a boardroom to raise her children. Every story is different but for me, I get inspired by a woman who meets herself, accepts herself over and over again and does something with what she has.

Contact Info:


Image Credit:
Izumi Tanaki, Amy Bartlam

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in