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Life & Work with Lynn Uwadiale

Today we’d like to introduce you to Lynn Uwadiale.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I grew up in Seattle, WA and moved to Los Angeles to work on my fashion career. I was raised by two immigrant parents from Benin City, Nigeria, that came to the United States to attend college and start a new life. While establishing a live in the US, my parents then had me followed by my two younger sisters, making us the first generation that were born in the US.

Growing up in a Nigerian culture household has been an amazing experience. Being able to witness a world of deep cultural heritage and tradition has impacted who I am today. Fashion is a huge thing in the Nigerian culture where special occasions occur, and everyone comes dressed to impress. Colorful Ankara fabric traditional garments and beautiful headwraps was what I was accustomed to. The elegance and colors are what helped create my design aesthetic that I have today.

Education has always been a highly valued trait my parents instilled in me. While attending the University of Washington, I decided I wanted to go into fashion design. Well, me telling my parents my new plan wasn’t taken in fully since I was in the middle of attending college. So, I made an agreement with my parents to finish my time in college and then after that, I would do my fashion education. While attending college, I worked on my degree in African American Ethnic Studies. After college, I proceed to follow my dream by attending fashion school to become a fashion designer. From that point on, I started to work on my passion for fashion, which lead to some buzz that gave me the attention to participate in fashion shows, music events, photoshoots and magazine spreads.

After achieving those things in the industry, I decided to make my move to Los Angeles to get myself immersed more into the fashion industry. Once I arrived in Los Angeles, I got the opportunity to work with other designers and fashion studios. I was able to learn the ins and outs of fashion and business. I assisted with designing new clothing lines and also worked with custom orders with individual clients. Being able to work with other established designers helped me gain the tools to go out on my own to start my own clothing line. Now I am leaving working for other designers and have started to work on my own clothing line Divined Couture which is a multi-faceted brand that houses women wear and will continue to expand to other sectors in the fashion industry.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it hasn’t always been a smooth road. This journey has been a lot of hard work and I have had to pay my dues in the industry. Learning all the skills of design and sewing in school is great but combining those skills with real-life skills is even better. Since I got the opportunity to work with other designer’s I was able to learn so many new skills in fashion and in business.

Not all of my experiences have been all positive. I had to deal with the negative side of being taken advantage of, being overworked and having my designs taken by not fulfilling agreements that were set prior. I always try my best to take the positive learning experience that I am supposed to gain out of situations. Fashion can be fun and glamorous, but it’s also about business. I love building new friendships and business relationships, but I always have to remember to bring it back to business. Creating contracts and agreements in writing helps with any misunderstandings later when things begin to grow. I have learned to always value myself and my talents. Never allow others to undervalue what you bring to the table.

Appreciate you sharing that. What else should we know about what you do?
Currently, my clothing line is catered to fashionable sophisticated women. I love to create pieces that make my customers feel good from the inside out. When I first started to design, I remember how happy and confident my client felt wearing my clothing. From that moment on, I knew I wanted to continue to make people feel that same joy. My clothing is sold on the regular online website platform, but I also cater to one on one custom orders. Custom orders are nice because I get to work directly with the client, and I get to expand my creativity by customizing looks specialize to the client’s needs. I am proud of the designs I have created and the people I have dressed ranging from celebrities to the regular everyday women. My goal is to continue to elevate my designs and make my clients feel and look good.

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