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Life and Work with Louise Grasmehr

Today we’d like to introduce you to Louise Grasmehr.

Louise, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started fashion blogging several years ago as a creative outlet. I love fashion, creating outfits and inspiring others. I believe you are never too old to wear what you love. There is definitely a void in the fashion industry when it comes to featuring fashionable women over 40. But that is slowly changing and the community is growing. I wanted to be a part of that community.

Along the way I added a fashion reselling business to my brand and now have more than 400,000 followers on a popular fashion app. I love the sustainability aspect to fashion resale. Through my customers, I give my clothes a new home, and anything I don’t sell, I donate. Now, my blogging is a companion to my fashion resale, offering styling tips, business tips and fashion inspiration for women of all ages.

The name “Cursing Ballerina” comes from my adult ballet journey. I had always wanted to learn ballet as a child, but never had the opportunity. When I turned 40, I decided to go for it. Now I’m en pointe and learning new skills every day. Cursing Ballerina describes my fashion sense — feminine, but sometimes irreverent, and always fun.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s definitely not always a smooth road. You have to find your niche. You have to build a customer base. You have to learn new skills. Even in this day of social media, all of your communications have to still have a personal touch. People like to know that they are dealing with a real person, and they will want to connect with you. Also, it’s really important to be authentic. Don’t copy what’s out there because you think it’s successful. Stay true to yourself and your vision and build your business slowly through good work.

Please tell us about The Cursing Ballerina.
I mainly specialize in fashion blogging, influencing and presenting a positive portrayal of women at every age. I take pride in aligning myself only with companies and brands that subscribe to my personal vision and value diversity. I also aim to inspire through the progress of my ballet journey and show that continually learning is the key to a fulfilling life.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
I think the only barriers today are the ones we create for ourselves — insecurity, self-doubt, are big ones. Women also need to learn to ask for what they want. I am continuously working on this one. We are so conditioned to not make waves, that we lose ourselves in the ocean.

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Image Credit:
Greg Grasmehr

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