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Life and Work with Liz Shamooni

Today we’d like to introduce you to Liz Shamooni.

Liz, can you briefly walk us through your story – how you started and how you got to where you are today.
For as long as I could remember, I was passionate about style, travel and Los Angeles. I grew up on the East Coast and have always been inspired by West Coast living, like the Cali chic attire, the endless fitness trends, and most definitely the cuisine. After graduating college at BU, I started working in the financial services industry. I had ‘a job that every girl would die for’. I was working at an investment management firm but at the same time, I was desperately craving something more creative. Instagram became an amazing creative outlet for me once I made the move to LA. After gaining a relatively significant following on Instagram, I decided it was a sign to start a blog. People were already assuming I was a blogger anyway.

It’s been an incredible experience. I can now share with my audience my love for style, travel and the Los Angeles lifestyle. I’m thankful that I had support from family and friends during this journey. I have been very blessed that my creative eye and tenacity have paid off with amazing opportunities with such brands as Macy’s and Nokia.

Has it been a smooth road?
Yes and no! Overnight, I had to become a blogger, content creator, stylist, writer, photographer, PR rep, business manager, SEO specialist, speak HTML and an expert at Photoshop/Lightroom. There are so many aspects that go into blogging. It hasn’t been a struggle though… since I have been enjoying every minute of this learning experience.

My advice to women, young or not, who are starting this journey would be, “start it as soon as possible”. Your time is now. You just have to make sure you are passionate about it; you cannot just do it for the allure of it. This awesome journey is harder than it looks, is time-consuming, and requires loads of dedication.

So, as you know, we’re impressed with Liz in Los Angeles – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I am a content creator, social media consultant, and the founder of a Los Angeles lifestyle blog “Liz in Los Angeles”. I’m so happy that my audience has been growing and I am grateful for the opportunity to share my love for Los Angeles with people around the world.

I have a very informative and inclusionary approach that sets me apart; I describe everything in my posts and leave it open for Q&A to engage with my audience. I never give off the “you can’t sit with us” vibe. I believe in being my authentic self on social media even down to my naturally curly hair.

Who have you been inspired by?
I’m inspired by successful female entrepreneurs (a.k.a. Boss Babes) who take action, redefine standards, inspire others and are authentic.

Although backstabbing and fame-climbing exist in the blogging world, I’m grateful I have come across so many wonderful women, who support other women and encourage each other’s success. Inspiring and encouraging others is the true success.

Contact Info:


Image Credit:

Molinare Photos

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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